The Moto Z is unique because it features the ability to attach different ‘Mods’ to the back of the phone to give it extra functionality. Moto has now put out two one-minute long ads showing off the JBL Soundboost and the Insta-Share Projector, both of which makes sharing media with others a snap.

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The first advertisement, featuring the JBL Soundboost Moto Mod, shows a cop chasing a criminal. Only until half way through the commercial do we actually find out what the commercial is trying to promote, though. The same thing goes for the second commercial which is set in a zombie movie like environment and ends with two individuals distracting zombies with the Insta-Share Projector.

The tagline at the end of both ads is “everything is better in a snap.” This is in reference to how the Mods attach to the back of the Moto Z using magnets. With the unlocked variant of the Moto Z coming soon, we can expect to see more promotions like these coming soon.

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