Google Allo passed 1 million downloads just a few days after its launch, on September 24th. It then passed 5 million downloads only four days later, on September 28th. Now, almost 3 months since that landmark, Allo has passed 10 million installs on the Google Play Store. This means that, in the last 11 weeks, Allo has amassed the same number of new installs as it did in its first week.
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While an initial spike around release is to be expected with most apps, this paints a particularly gloomy picture for Allo. The app has not only seen its install numbers dwindle, but the number of installs it does have are still relatively tiny in comparison to its competitors. Allo is dwarfed when compared to the likes of Facebook Messenger and WhatsApp, which have both passed the huge 1 billion (with a “b”) install landmark.
This is at least partly due to the fact that Allo launched without feature parity when put beside these apps, with many users complaining about the lack of SMS fallback support, a feature that would allow people to use Allo as their standalone messaging client. Google is making progress with Allo, however. Since its launch, Allo has received app shortcuts, landscape support, and quick reply, as well as background themes, emoji suggestions, and Fantastic Beasts stickers. Google also plans deeper integration with Duo.
Speaking of Google’s Duo video chat app, it has performed far better on the Play Store in terms of sheer installs. That app passed the 10 million install mark all the way back in September, about one month after its release, and, like Allo, passed the 5 million mark within just about a week. That’s much better post-launch momentum than Allo. That app is surely headed for 50 million installs, which will be the next landmark that is publicly visible on its Play Store listing.