Early last year, Lenovo announced that it would phase out Motorola branding for ‘Moto by Lenovo.’ A year later, the Chinese parent company is backtracking and fully returning to the storied brand for future products.

In an interview at MWC (via Droid-Life), Lenovo announced this new decision, with the company now planning to fully embrace Motorola’s long history in telecommunications. Specifically, the ‘bat wing’ icon will be used, with Lenovo eventually being replaced around the world.

This transition will occur gradually and depends on the current brand standing in particular markets. Notably, Motorola will even replace Lenovo’s established Zuk line of devices in China.

This turnaround comes as Lenovo’s mobile leadership team — which restructured nearly a year ago — has found “clarity.” Current plans involve doubling down on Moto Mods, as well as bringing the Moto Z to more carriers in the US. The CNET interview also reaffirms how Motorola is not interested in releasing a new Android Wear smartwatch in the near future.

At MWC, the company released the mid-range Moto G5 line, but also announced a number of new interchangable mods. Meanwhile, not much is known about the company’s flagship device for 2017. While the Moto Z was announced in June, it was not available until September.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: