LG bought itself a big head start on Samsung’s Galaxy S8 by announcing the LG G6 nearly a month before Samsung’s announcement. However, it seems like that lead won’t be taken full advantage of, seeing that the latest reports are stating that LG won’t launch the device in the United States until the first week of April.

According to Evan Blass (via VentureBeat), LG is planning to launch the LG G6 in the US on April 7th, nearly a month after the Korean launch on March 9th, and just a few weeks ahead of Samsung’s rumored launch of the Galaxy S8 in stores on April 21st.

This puts LG in a very tough spot, seeing that it is coming off of poor sales with the LG G5, and its phone has some key differences compared to the S8. The LG G6 is a spectacular option from what we’ve seen so far, sporting a large 5.7-inch ‘bezel-light’ display, Snapdragon 821, 4GB of RAM, IP68 water/dust resistance, a 3,300 mAh battery, and Android Nougat with Google Assistant.

However, the S8 may jump ahead just a bit with a similar spec sheet, but with a newer Snapdragon 835 and Samsung’s own “Bixby” AI assistant.

Hopefully, LG can still grab attention ahead of Samsung’s launch, as the G6 really does look like a fantastic option. Another annoyance with the phone’s US presence, though, is that along with other region restricted features, the white variant of the phone won’t make a debut in the States. Shame.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Schoon

Ben is a writer and video producer for 9to5Google.

Find him on Twitter @NexusBen. Send tips to schoon@9to5g.com or encrypted to benschoon@protonmail.com.