New data from comScore shows that Roku leads the market in streaming TV boxes, with an 18% market share, giving it close to the combined totals of its closest rivals, Amazon’s fireTV and Google’s Chromecast. Apple TV completes the top four, with a 5% share …

comScore collected the data in December of last year.

The company notes that despite the growing use of video on demand services, live TV still dominates, accounting for 84% of all viewing against 14.9% time-shifted TV and just 1.1% video on demand. However, this is very much driven by demographics: Millennials and Gen X spend more time watching digital media than live TV.

In streaming services, Netflix is the unsurprising market leader at just under 40% penetration, followed by YouTube at around 27% and Amazon Video at a surprisingly high 17%. Hulu remains below 10%.

But TV is itself declining in importance as people use other devices to stream video content. Smartphone usage has doubled since 2013, with tablet usage also up 26%. This has been in part driven by the fact that nearly one in eight U.S. Internet users are now mobile-only, with 18-24yo women the key demographic here, at 22%.

On desktops, Google Chrome is the clear market leader at 51% of the desktop browser market, up from 48% across the six-month period. Edge saw some gains, up from 6% to 8%. Apple’s Safari retained its market share of 10% across the second half of last year, while Internet Explorer and Firefox saw their share fall.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear