Video ad viewability is 54% across the web, but as high as 91% on YouTube (Infographic)
Advertisers want to know that when they pay for a video ad on YouTube or elsewhere across the web, that the advertisement…
Advertisers want to know that when they pay for a video ad on YouTube or elsewhere across the web, that the advertisement…
In a world where we’re increasingly reliant on our phones to navigate the world, online reviews can make or break…
[youtube=https://www.youtube.com/watch?v=lUsLPPuJhZc] Lightbox – the scalable multimedia ads that Google first introduced to the desktop back in 2012 and finally brought…
Google launched a new AdWords portal today called Website Call Conversions. This new tool lets advertisers identify and measure calls from their…
Google announced changes to its ad policies earlier this week that could have a big impact on its revenue: the…
Many of us are visual learners, and by visualizing data you may be able to notice trends that you otherwise wouldn’t…
Google released its earnings report from Q1 2013 today. Notably, Google’s consolidated revenues increased 31% over Q1 2013 with $14…
Google’s AdWords team has highlighted three important changes to how users can interact with mobile ads and in-app interstitial ads. The…
Google has published a blog post revealing just how many bad ads it removed from the web in 2015. Spoiler:…
Google Product manager Eran Arkin just made a quiet but perhaps major announcement in how Google+ will handle brands and…