adverts Stories September 28, 2011

While the new Kindle Fire tablet failed to impress folks who were hoping for an iPad killer, the $79 regular Kindle has gotten us excited because this thing is now within grasp of an average consumer and if history is an indication, sales should grow at an exponential rate. Conveniently, Amazon has a new television commercial to push the $79 Kindle into mainstream. Clearly they want you to view the device as the perfect holiday gift.  The new inexpensive Kindle is available today. Its touch-based counterpart named the Kindle Touch is arriving in time for Thanksgiving, priced at $99/$149 for WiFi/3G variant.

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adverts Stories August 4, 2011

Samsung is showing no signs of downplaying their tablet marketing amid the ugly patent spat with Apple. On Thursday the company aired a trio of new adverts that pitch its Galaxy Tab tablet as being “thinner”, “lighter” and “faster”, presumably compared to the market-leading iPad. The “Lighter” commercial brags about the Galaxy Tab weighing in “at a dainty 565 grams – as light and portable as they come“. iPad 2 weighs in at 601 grams.

The “Thinner” advert says their tablet “does what other tablets can only dream of”, underscoring “the sleek design you’ve come to expect of all Samsung Galaxy Tabs”. iPad 2’s profile measures 8.8mm versus 8.6mm for Samsung’s device. Interestingly, design is one of the treats Apple said Samsung “slavishly copied” from them.

The “Faster” commercial touts Galaxy Tab’s processors capable of “handling even the largest of video files with ease” and making “buffering a relic of the past”. Go past the fold to check out the remaining two Galaxy Tab commercials.

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Deal: Get Pixelbook at 25% off: $750!

adverts Stories May 20, 2011

Color us blue (no pun intended), but this has got to be one of the best AT&T television commercials yet. Dubbed “Spider”, it sports the new Samsung Infuse 4G said to have colors “so real that it’s almost unreal”. Why “Spider”, you ask. Just watch…

Notice how he simply grabs his shoe magically from under the table?

adverts Stories May 18, 2011

So how do you stand out in the crowded Android space? I know – let’s put a bunch of cats in a television commercial, Sprint’s marketing people must have said when pitching creative concepts for the Nexus S 4G campaign to their bosses. The resulting advert is cutesy and a bit mischievous, but not bad at all. Plus, you gotta love the closing line:

It’s the first phone that’s Google to the core with Sprint’s lightning fast 4G speed. It’s powerful enough to do just about anything, including filling the internet with more cats.

The cats theme runs throughout the campaign and on the Nexus S mini-site.

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