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Google moving up-market with Android Wear, announcing Tag Heuer smartwatch partnership with Intel

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While Android Wear has not yet set the world alight, Google is not sitting idly by while Apple grabs all the media attention with its Apple Watch. The company has announced a deal with Tag Heuer and Intel to create a smartwatch version of one of the watchmaker’s best-selling models, the Carrera.

TAG Heuer, Google and Intel have announced a partnership to launch a Swiss smartwatch powered by Intel technology and Android Wear. The effort signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in luxury watchmaking, software and hardware.

While the company did not go into details, Reuters reports that the watch “will be a digital replica of the original Tag Heuer black Carrera, known for its bulky, sporty allure, and will look like the original.”

Sincere or not, Tag Heuer CEO Jean-Claude Biver says that he welcomes the launch of the Apple Watch … 
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