Bing

[youtube=http://www.youtube.com/watch?v=ySwn_1o8zfs]

Earlier this month, Microsoft’s search engine Bing unveiled a new style that looks strikingly like Google’s homepage user-interface, but today the Redmond, Wash.-based Company branched from the design and announced a host of new features.

The redesign is still very Google-esque, but the notable aspect to this change is that Microsoft is continuing to make jabs at its primary competitor all the while conducting an obvious rip-off. The Windows-maker even detailed to users in a Bing blog post that its search relevance and quality surpassed Google’s when all signs of branding were removed from the search engines’ homepages:

From the outset, we knew that serving relevant results that were equal to or better than the other guy was table stakes. To track our progress, we conducted tests that removed any trace of Google and Bing branding. When we did this study in January of last year 34% people preferred Bing, while 38% preferred Google. The same unbranded study now shows that Bing Search results now have a much wider lead over Google’s. When shown unbranded search results 43% prefer Bing results while only 28% prefer Google results. What this means is that in 3 years we’ve made some real progress in core relevance and search quality, and while search is becoming so much more than just web results, having a rock solid foundation is important for the future of Bing and search more generally.

Screenshots are available below.

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DuckDuckGo entered the search engine game in 2008, and it is averaging almost 1.5 million average direct queries per day and announcing system upgrades less than four years later.

The technology is simple: DuckDuckGo gathers results from crowd-sourced websites, such as Wikipedia and direct-competitor Bing, to display a host of search findings. It started as a privacy-conscious alternative to Google.

The chart to the right illustrates DuckDuckGo’s momentum. It just passed the 1 million mark last month, jumping from 630,441 average daily queries in January 2011 to 1,041,493 in February. Current calculations place the search engine at 1,468,690 average daily queries.

Due to the search engine’s success, Founder Gabriel Weinberg announced two major projects underway today that include better programming and speed. The company is even open sourcing more heavily and improving entry points.

“For speed, just this week we upgraded our whole caching system, which should significantly speed up a lot of queries,” wrote Weinberg on Hacker News. “This change should equalize a lot of the location differences, which is the main issue. In some parts of the world we were way slower.”

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Google is reinventing its Web-search technique with direct information for queries to better maintain the majority market share.

The Wall Street Journal said Google aims to replace some Web links with summarized answers and facts. The search formula transition will roll out over the next few months as the search engine begins to merge relevant results with semantic search, which attempts to understand the meaning of words versus keyword identification. One source said the change could influence 10 percent to 20 percent of all search queries.

Under the new strategy, a search for “Mount Everest” will display key attributes, such as the mountain’s location, altitude, or geographical history, aggregated from Google-indexed websites. Longer queries might uncover a real answer instead of links to websites. For example, the question “What are the 10 largest mountains in the United States?” would subsequently reveal a list of mountains and not ambiguous links to various state parks or hikers’ fan pages.

Google’s top executive Amit Singhal told WSJ that the new search results are the product of hundreds of millions of “entities” stored in a database. The company’s Metaweb team of 50 engineers painstakingly gathered particulars on people, places, and things over the last two years to build an immense collection for associating different words through semantic search.

More information is available below.

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