In an effort to phase out third-party cookies, Google has been advancing the rollout of FLoC for placing targeted ads on websites. This week, though, the Chromium-based and privacy-focused browsers Brave and Vivaldi have announced that they won’t be adopting FLoC.
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As traditional banner advertising becomes less reliable, creators are looking for alternative ways to monetize their content. The YouTube community specifically has been fighting related battles lately, with YouTube algorithms demonetizing many videos for unjustified reasons in many cases.
That’s where the team behind the Brave browser hopes that its technology will one day come in. The team envisions a future where content consumers can pay makers directly via cryptocurrency transactions, and that vision has now taken a step closer to becoming real…
