FLoC Stories July 23
FLoC Stories July 5
Twitter appears to be on board with Google’s FLoC initiative
To say that FLoC, a technology built by Google to replace third-party cookies, has been controversial is almost an understatement. Many tech companies have spoken out against or deliberately avoided the tech, but it seems that Twitter may be on board with FLoC.
FLoC Stories June 24
FLoC Stories June 16
In an effort to move away from third-party cookies, Google is working on rolling out the Federated Learning of Cohorts, better known as FLoC, to Chrome users. The initiative has been highly controversial, with several online companies publicly opposing it. Amazon, though, has quietly started blocking FLoC on its site and properties.
FLoC Stories May 31
Google says it won’t build backdoors in FLoC, Privacy Sandbox
Google is dead set on eliminating third-party cookies from the internet, and leading the charge has been the company’s controversial FLoC initiative. This week, Google has come out against concerns that the tech giant would build backdoors into its Privacy Sandbox and FLoC.
FLoC Stories April 30
As Google tests out its replacement for third-party cookies, the Federated Learning of Cohorts, the company has faced a lot of scrutinies for the initiative. Now, some regulators in the EU are raising concerns about FLoC as well that could spell trouble for the future of Google’s initiative.
FLoC Stories April 19
WordPress may turn off Google’s FLoC initiative on nearly half the world’s websites
Controversy rages on around Google’s Federated Learning of Cohorts (FLoC) initiative as various tech companies take a stance on the tech that could replace third-party cookies for targeted online advertising. This week, WordPress announced a proposal that would turn FLoC off by default on all websites powered by its Content Management System.
FLoC Stories April 14
FLoC Stories March 30
FLoC Stories March 3
Google is phasing out Chrome support for third-party cookies and plans to replace them with privacy-preserving alternatives. Once that has occurred, the company “will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”
FLoC Stories January 25