Update: Google has seemingly blacklisted the exact sound bite from the ad. Home no longer responds to the question, unless you ask it yourself using your own voice.

Most of us are already annoyed enough with this one aspect of Google Home: It’s not smart enough to know that you’re — or at least someone authorized — the one trying to talk to it. That means it sometimes wakes you up demon-possessed in the middle of the night, and it means it sometimes mistakingly hears other background noise — like your TV, for instance — as trying to wake it up with the “OK Google” command. Starting today, this annoyance is going to get a lot worse.

Burger King will begin airing an annoying new ad during primetime television later today that is made to intentionally — yes, I said intentionally — trigger your Google Home or other Assistant-powered device into telling you about a burger…

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