google 2.0

You might think Google’s ‘moonshot’ lab, Google X, is pretty out there, with autonomous cars, smart contact lenses and balloon-served Internet. But co-founder Larry Page seemingly thinks the company needs to look even further ahead: The Information (paywall) reports that he has proposed a second lab, Google Y, to look at even bigger issues.

The idea came out out of an initiative Page created called Google 2.0, designed to create a new set of goals for the company, an approach similar to that taken by the late Steve Jobs at Apple in 2010, where he created an off-site strategy-planning meeting for the top 100 people in the company.

A little over a year ago, Google CEO Larry Page convened his direct reports, the company’s dozen or so senior vice presidents, for a project that would take up two days a week for a couple of months. About 100 other employees below the SVP rank also participated in the effort, dubbed Google 2.0 …

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The New York Times posted a back-and-forth piece today about Google+ having an image problem ironically within hours after the search engine announcing it rebranded Android Market to “Google Play.”

Reports circulated recently over ComScore’s latest findings that show users only spend three minutes a month on Google+. Meanwhile, the study revealed people spend close to 7 hours a month on Facebook.

Google itself combats public whispers over such studies with its own statistics. Google’s Vice President for Engineering Vic Gundotra told the NYT that Google+ has approximately 100 million accounts with over 50 million daily users.

The Mountain View, Calif.-based Company has a suite of integrated products, such as YouTube, Google.com, and Google Play, which contribute to Google+’s fan base. Gundotra’s statistics include the amount of people who regularly use such products.

In other words, Gundotra indicates that signing up for a Google+ account and regularly using any related product makes one an active daily user of the social network, but he also said his figures do not accurately depict what is happening at Google.

“This is just the next version of Google,” said Gundotra to the NYT, while comparing Google+ to a social blanket that covers the entire Google experience. “Everything is being upgraded. We already have users. We’re now upgrading them to what we consider Google 2.0.”

More information is available below.

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