Research firm comScore today released its report on United States smartphone subscriber market share for the three month period ending in June. The report, released monthly, tracks the rankings of the top smartphone OEMs (original equipment manufacturers) and operating systems by consumer adoption. Month-to-month fluctuations in market share aren’t often major, but the data gives us more context around how the top players are doing as we eek towards the 2015 holiday season.
ComScore Stories August 7, 2015
ComScore Stories July 2, 2015
comScore today released its report on United States smartphone subscriber market share for the three month period ending in May. The report, released monthly, tracks the rankings of the top smartphone OEMs (original equipment manufacturers) and operating systems by consumer adoption. Month-to-month fluctuations in market share aren’t typically major, but they can provide a look at how companies’ new flagship smartphones are doing.
ComScore Stories June 30, 2015
ComScore Stories June 5, 2015
comScore today has released its latest data regarding smartphone market share. The analytics firm says that 188.6 million people owned a smartphone during a three-month period ending in April. That equates to 76.9 percent of the mobile market being made up of smartphones at this point. Apple, according to the data, further strengthened its lead. The company saw a 1.8 percent increase in market share this time around, going from 41.3 percent in January to 43.1 percent in April.
ComScore Stories May 7, 2015
comScore today released a new U.S. smartphone manufacturer and platform market share report for the three month period ending in March. The data suggests that while the continued strength of iPhone 6 adoption has resulted in market share gains for Apple, Android is still the most popular smartphone platform in the United States.
During the measured period, comScore reports that 187.5 million people in the United States owned smartphones, which equates to 77 percent of the total population. Of that, Apple was the most popular OEM (original equipment manufacturer) with 42.6 percent of U.S. smartphone subscribers (up 1% from December), followed by Samsung with 28.3 percent market share (down 1% from December), and LG taking third place with 8.4 percent (up 0.4% from December).
ComScore Stories April 17, 2015
Microsoft’s Bing isn’t the most popular search engine around, but—at least according to the latest from comScore—it’s gaining ground slowly but surely. For the first time, Microsoft sites have surpassed the 20% milestone, meaning more than one fifth of overall search traffic is now owned by the Redmond, Washington company… expand full story
ComScore Stories April 10, 2015
ComScore has released its latest report today, detailing the market share of the major smartphone OEMs and their platforms. Unsurprisingly, Apple is still leading in terms of handsets shipped with 41.7% of smartphones shipped, while Android is still leading the mobile operating system market with 52.8% of the market. expand full story
ComScore Stories June 28, 2013
Research firm comScore is out today with its usual report covering U.S. smartphone subscriber market share for the three month period ending in May. Over the last three months Apple has gained in both categories including ‘top smartphone OEMs’ and ‘OS usage’, continuing its lead as the top smartphone manufacturer and growing its share of the market by platform.
The previous three month period had Apple at 38.9% of the market, making it the number #1 smartphone vendor in the US over second place Samsung. In May, Apple continues that lead by increasing its share 0.3 percentage points to 39.2% of the market. That’s significantly higher than the 23% Samsung grabbed despite growing 1.7 percentage points during the quarter. In a close race for third place is HTC with 8.7%, Motorola with 7.8%, and LG with 6.7%, all of which dropped less than a percentage point since last quarter.
When it comes to the market by OS usage, Android is still on top, growing 0.7 percentage points to 52.4% this quarter. Apple experienced slightly less growth at 0.3 percentage points to capture 39.2% of the market up from its 38.9% share last quarter. That means the majority of the growth, once again, comes at the expense of BlackBerry and Microsoft. expand full story
ComScore Stories January 3, 2013
According to the latest numbers from comScore MobiLens for the United States mobile phone market, Apple and Samsung both continue to gain marketshare as the leading OEMs as Android and iOS move closer toward a duopoly with a combined almost 90 percent of the market. ComScore’s latest numbers track the three-month period ending in November, which saw Apple jump from 17.1-percent in August to 18.5-percent of the U.S. mobile phone market. Samsung continued its lead jumping up 1.2-percent to 26.9-percent, while gains for both companies come at the expense of decreases in market share for LG, Motorola, and HTC.
As for the U.S. market by platform, iOS and Android both experience slight gains over August numbers. With a joint 88.7-percent of the market for Apple and Google, RIM is the closest competitor dropping from 8.3-percent of the market in August to just 7.3-percent in November. Microsoft dropped from 3.6-percent to 3 percent:
In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).
ComScore Stories October 1, 2012
YouTube is continuing its dominance in the online video space today by announcing plans to live stream the 2012 Presidential and Vice Presidential debates and launch AOL’s entire original video content library through 22 curated channels.
Woah. Google launched the YouTube Elections Hub in August as a complete video resource for all-things political until the U.S. Election Day on Nov. 6. The Hub features videos from politicians, parties, and well-known media, as well as shared coverage with live and on-demand content from ABC News, Al Jazeera English, BuzzFeed, Larry King, The New York Times, Phil DeFranco, Univision, and the Wall Street Journal.
Now, according to the official YouTube blog, Google announced the Hub would broadcast the four general election debates starting Oct. 3 at 9 p.m. EST:
Throughout the month of October, President Barack Obama and Republican Presidential nominee Mitt Romney will go head-to-head in a series of highly-anticipated general election debates. This year, for the first time, you can watch the debates live and in full on the YouTube Elections Hub, via our partners at ABC News, who will be live streaming all four debates on the ABC News YouTube channel. No matter where you are in the world or how you’ll be accessing the internet, you’ll be able to watch the most important events of the 2012 election on YouTube.
YouTube will also post highlight clips at YouTube.com/politics after the debate for the busy folks unable to tune-in live.
ComScore Stories May 16, 2012
Samsung & Apple take half of global smartphone market, Android & iOS hit 80 percent
Research firm Gartner released its numbers today for “Worldwide Mobile Device Sales” during Q1 2012. There are not many surprises in the report when it comes to Apple, but Gartner estimated Samsung sold 38 smartphones during the quarter, which is less than the 42.2 million estimated by IDC earlier this month and more than the 32 million by IHS iSuppli. With Apple confirming 35.1 million iPhones sold during the quarter, Gartner’s numbers put Samsung as the both the No. 1 smartphone and overall mobile device vendor. The report also noted Samsung and Apple together accounted for 49.3-percent of the global smartphone sales, which is up from just 29.3 percent in Q1 of last year:
“The continued roll-out of third generation (3G)-based smartphones by local and regional manufacturers such as Huawei, ZTE, Lenovo, Yulong and TCL Communication should help spur demand in China. In addition, the arrival of new products in mature markets based on new versions of the Android and Windows Phone operating systems (OSs), and the launch of the Apple iPhone 5 will help drive a stronger second half in Western Europe and North America. However, as we are starting to update our market forecast we feel a downward adjustment to our 2012 figures, in the range of 20 million units, is unavoidable.”
On the platform side, Gartner’s report estimated both Android and iOS accounted for 79 percent of global smartphone sales—up from just 53.3-percent in Q1 2011. Of that 80 percent, Android grabbed 56.1-percent, which is slightly higher than the 51 percent of the United States market, according to estimates from comScore earlier this month. Apple took in the remaining 22.9-percent, which is less than the 30.7-percent comScore estimated for the U.S. market:
Gartner analysts said the smartphone market has become highly commoditized and differentiation is becoming a challenge for manufacturers. “At the high end, hardware features coupled with applications and services are helping differentiation, but this is restricted to major players with intellectual property assets. However, in the mid to low-end segment, price is increasingly becoming the sole differentiator. This will only worsen with the entry of new players and the dominance of Chinese manufacturers, leading to increased competition, low profitability and scattered market share.”
- Samsung remains top OEM in March, as Android and iOS capture 80% of U.S. market (9to5google.com)
- Apple posts growth among OEMs in March, as iOS and Android capture 80% of U.S. market (9to5mac.com)
- comScore: Android and iOS grab 80 percent US marketshare, Apple passes Motorola (9to5google.com)
- NPD: iOS plummets to 29 percent of total US smartphone sales in Q1 (9to5mac.com)
ComScore Stories May 1, 2012
Following IDC’s report this morning that highlighted Apple’s continued growth among mobile phone marketshare worldwide, while coming second to Samsung in global smartphone marketshare, research firm comScore just released its numbers for United States mobile subscribers for the three-month period ending March 2012.
According to comScore, Apple posted impressive growth during the quarter with 30.7-percent marketshare among smartphone platforms in the U.S (up from 29.6-percent). Increasing from 47.3-percent in December 2011 to 51 percent in March 2012, Android was able to grab the top position for platforms during the quarter. Growth for Android and iOS continues to come at the expense of RIM. The company grabbed just 12.3-percent of the platform market in March, which is down from 16 percent in December 2011. Microsoft also lost marketshare with 3.9-percent, which is down from 4.7-percent… expand full story
ComScore Stories April 25, 2012
Google ranks No. 1 in comScore’s Top 50 US Web Properties
Digital world measurer comScore released its monthly analysis of United States-based web activity for March 2012 today, and Google debuted at No. 1 in two of the survey’s categories.
Google websites came out on top in the Top 50 Properties category with 189.7 million visitors in March. Meanwhile, Microsoft sites landed the No. 2 spot with 178.9 million visitors, followed by Yahoo! sites at 175.4 million visitors. The Mountain View, Calif.-based Company’s Ad Network also grabbed the crown in the Top 50 Ad Focus Ranking category last month with a reach of 91.7 percent of Americans online. AOL Advertising netted 83.1 percent, and Google itself closed out the top three at 81.7 percent.
ComScore Stories April 24, 2012
Japan inches closer to Android/iPhone duopoly
As of the latest research from Nielsen, we know the United States smartphone market has quickly become an iOS/Android duopoly with 90 percent of devices on either one of those platforms. While smartphone usage in Japan is still at 1-in-5 mobile phone owners, new numbers from comScore today show Japan’s smartphone market is also quickly becoming dominated by Apple and Google. To be specific, 95.6-percent of smartphones in the country are Android or iPhone, and Apple has outgrown Google in the last three months while Android’s share remains steady.
- Game Over: Latest Nielsen survey says over 90% of US Smartphones purchased in last 3 months are iOS or Android (9to5google.com)
- AT&T activated 4.3M iPhones last quarter, over 78 percent of its smartphone activations (9to5mac.com)
- comScore: Android and iOS grab 80 percent US marketshare, Apple passes Motorola (9to5google.com)
ComScore Stories April 3, 2012
Following Nielsen’s latest survey that showed over 90 percent of United States smartphone buyers are choosing iOS or Android, research firm comScore today released its data of the top smartphone platforms and OEMs in the U.S. The survey included more than 30,000 people over a three-month period ending February 2012. It found Android was up 17 percentage points from a year ago with 50.1-percent of the U.S. smartphone market. In comparison, Apple’s 30.2-percent accounted for an increase of 5 percentage points from the same period a year ago.
According to comScore, Google passed the 50 percent milestone for the first time during February 2012. The numbers represent a 3.2-percentage point increase over previous three-month period for Google, and a 1.5-percentage point increase for Apple.
ComScore Stories March 6, 2012
Reports circulated recently over ComScore’s latest findings that show users only spend three minutes a month on Google+. Meanwhile, the study revealed people spend close to 7 hours a month on Facebook.
Google itself combats public whispers over such studies with its own statistics. Google’s Vice President for Engineering Vic Gundotra told the NYT that Google+ has approximately 100 million accounts with over 50 million daily users.
The Mountain View, Calif.-based Company has a suite of integrated products, such as YouTube, Google.com, and Google Play, which contribute to Google+’s fan base. Gundotra’s statistics include the amount of people who regularly use such products.
In other words, Gundotra indicates that signing up for a Google+ account and regularly using any related product makes one an active daily user of the social network, but he also said his figures do not accurately depict what is happening at Google.
“This is just the next version of Google,” said Gundotra to the NYT, while comparing Google+ to a social blanket that covers the entire Google experience. “Everything is being upgraded. We already have users. We’re now upgrading them to what we consider Google 2.0.”
More information is available below.
ComScore Stories February 20, 2012
A new comScore research study revealed that United States viewership in January 2012 suffered a slight decline from December 2012, also proving Google was right to invest hundreds of millions of dollars into getting premium partners for content on YouTube. Last month, 181 million online users in the U.S. consumed nearly 40 billion online videos, which is a drop from 43.5 billion clips watched by 182 million users in December 2011. On average, we watched 22.6 hours of online clips with a 6.1-minute duration for each clip.
The search and Internet giant continues to lead the online video market with 152 million unique viewers. Google-operated websites cumulatively account for a whopping 18.6 billion views. Rival Hulu and VEVO delivered 877 and 717 million views, respectively.. In addition to Google websites, VEVO (51.5 million), Yahoo websites (49.2 million), Viacom Digital (48.1 million) and Facebook (45.1 million) round-up the top five online video destinations in the country.
Be advised that comScore defines a video as any streamed segment of audiovisual content for both progressive downloads and live streams. For long-form, segmented content, such as television episodes with ad pods in the middle, each segment of the content is counted as a distinct video stream…
ComScore Stories August 30, 2011
comScore has just released their ‘U.S. Mobile Subscriber Market Share’ report for the three month period ending in July. The report once again sees Apple’s market share increasing, this time up 1 percentage point to capture 27% of the market. This is in comparison to Google, who came in at an impressive 15% increase to top the chart at 41.8% market share. They are of course followed by the usual suspects, RIM in third at 21.7% (down 5%), and Microsoft at 5.7% (down 1%).
Apple’s market share among mobile OEMs is also on the increase, growing 1.2% to capture 9.5% of the market. Of course, Samsung (who also increased 1%), still dominates among OEMs with 25.5% of the market. LG comes in at second with 20.9%, followed by Motorola, and Apple. expand full story
ComScore Stories August 4, 2011
Today comScore posted their latest smartphone market share report showing Google’s Android as the top smartphone platform for the three-month reporting period ending in June 2011, up 5.4 percent from the previous March 2011 report.
78.5 million people in the U.S. owned smartphones during the three months ending in June 2011, up 8 percent from the preceding three month period. Google Android ranked as the top smartphone platform…
A close second to Android is, of course, Apple with 26.5 percent market share, up 1.1 percent, followed by RIM at 23.4% down 3.7 percentage points since March. ComSCore also posted the top mobile OEMs based on the same reporting period with Android manufacturers Samsung, LG, and Motorola topping the list, which also shows Android’s dominance in the current smartphone market. expand full story
ComScore Stories August 3, 2011
Today ComScore confirmed Google+ has officially hit 25 million unique users less than a month after its public launch. We told you not to worry when Experian Hitwise reported a 3% decrease in traffic for the new social network and today’s report from ComScore confirms our hunch that Google might actually be on the right track.
To put this in perspective, rival Facebook took approximately three years to reach the same milestone, while Twitter took two and a half. Twenty-five million may be a long way from the more than 750 million current Facebook users, but it is certainly a step in the right direction after similar services such as Buzz have been long abandoned.
Its quite obvious Google is pretty serious about this whole Google+ Facebook/Twitter-killer thing and the incredible rate of growth should be more than enough encouragement to make it a big focus over at the GooglePlex. They have already done so by integrating the service into almost every aspect of their other services from Gmail, which SearchEngineLand notes seems to be tied to Google+ adoption, to YouTube Live integration, and rolling out updates for the Android app to both fix issues and add functionality. expand full story
ComScore Stories July 22, 2011
Following Ancestry.com founder Paul Allen’s estimate that Google+ amassed ten million accounts in just two weeks and the subsequent confirmation from Google, comScore is out today with fresh stats derived from cumulative unique visitor data from around the world. While the research firm did not attempt to estimate the number of unique user accounts, they found out that about 20 million unique visitors worldwide loaded Google+ pages as of July 19, just three weeks after the service debuted:
The evidence shows that Google+ is off to a strong start in its first few weeks with a global audience of 20 million visitors. It has clearly captured the attention of the technorati and as usage incubates among this crowd it will likely continue to proliferate to a more general audience. That number represents an increase of 82% from the previous week and 561% vs. two weeks prior. The U.S. audience recently surpassed 5 million visitors, up 81% from the previous week and 723% from two weeks earlier.
Their data is based on unique visitors and includes visits from both Google+ users and non-users who may have visited plus.google.com pages. Bear in mind that the numbers exclude visits from mobile devices and usage that occurs through the Google+ bar at the top of most Google pages. Google+ seems to be off to a great start everywhere, with 63 percent visits from abroad. The top five non-US markets include India with 2.8 million visitors, the UK (867,000 visitors), Canada (859,000 visitors) and Germany (706,000 visitors). More interesting data points right below the fold.
ComScore Stories July 5, 2011
The Android train keeps chugging along with the comScore showing a 5.1 point increase in total US Android use in the Feb-May Quarter putting the OS at 38.1% of the total US smartphone market. Apple also gained, though less spectaculary with 1 percentage point improvement, coming in at 26.6%. Android head Andy rubin said last month that Android activations had grown to over half a million a day worldwide.
For the other guys, it wasn’t a happy quarter. RIM continues its slide down to a under quarter of all US smartphone purchases, while Microsoft and webOS risk being bundled into the “other” category as their marketshare continues to erode into almost nothing.
ComScore Stories June 21, 2011
The WSJ reports that Google has hit an internet first: one billion unique visitors in a month’s time. The number comes from comScore data released earlier today, citing that the visitors came in the month of May. While on its way to one billion unique visitors, Google saw a 8.4% increase over April month. Microsoft is trailing behind with a close second of 905 million unique visitors a month.
That’s about one seventh of the world’s population visiting Google.com last month. Considering the difficulties Google is having trying to reach the 1.4B people in China, the news is no small feat.