In-Depth profile of Motorola tracks its rise and fall (and future)
If you want to learn what happened behind the scenes in the tumultuous world of Motorola in the past decade, Chicago Mag does an excellent in-depth feature of the company that is awaiting approval of its sale from Google to Lenovo. Some excellent bits:
Meanwhile, in arguably one of the worst decisions ever made by a major corporate CEO, Zander struck a deal with his Silicon Valley friend Steve Jobs, the CEO of Apple. Together their companies created a Motorola iTunes phone, the first phone connected to Apple’s music store. “We can’t think of a more natural partnership than this one with Apple,” Zander said at the time. Named the Rokr, the phone launched in the fall of 2005. Jobs, who introduced it, called it “an iPod Shuffle right on your phone.”
Ouch, a Shuffle…
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