Next Web

[youtube=http://www.youtube.com/watch?v=ZfQrhMb18dY]

Google’s Vice President of Product Management Bradley Horowitz announced a Google+ partnership with Flipboard and teased an enterprise version of the social network at Le Web 2012 in London this morning, but he also demonstrated Hangouts…on an iPad.

According to TheNextWeb, the Flipboard partnership will stream Google+ feeds into the app as part of the Mountain View, Calif.-based Company’s new Google+ APIs that now sport limited availability for developers. The integration will also allow Flipboard users to get access to posts, media, and other data without visiting Google+ directly. Other social networks on Flipboard include Facebook, Twitter, Instagram, and Tumblr.

Horowitz further demonstrated Google+ Hangouts at the conference with an iPad. TheNextWeb’s Jamillah Knowles was on-hand to ask the executive why he chose Apple’s tablet over an Android device for the conference, but his response was vague (as heard in the audio clip above).

The Googler was also obscure in regards to numbers. He noted the 170 million-user base for Google+ as a “stale” estimate, and he would not give specific stats on whether Google+ apps prod interaction. He did mention, however, that Google has dreams for its social network in the enterprise.

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A new report from The Next Web claimed a “source close to the product’s development” confirmed Google has a new commenting system in the works. With continued integration of Google+ into the rest of the company’s web services, the report claimed Google will likely aim to take on Facebook and its third-party commenting platform. The report explained:

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With Microsoft and numerous regulatory bodies nipping at Google’s heels and decrying the Internet giant of shady advertising practices and loose privacy standards, one would think the Mountain View, Calif.-based Company might lie low for a while.

Well, that is not the case: The Next Web reported on a Google patent today that introduced technology for analyzing the environmental conditions (or background sound) of phone calls. The action would essentially allow Google to exhibit advertisements based on the clamor its science heard.

The patent, called “Advertising based on environmental conditions,” described how the method recognizes signal outputs from environmental conditions using a sensor coupled with the remote device (such as a smartphone). Google would then serve personalized ads based on the data gathered. In other words, if Google noticed a NASCAR race in the background of a phone call, it would then promptly offer ads for motor sports…

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