AT&T, Sprint, and Verizon need to watch out. The “uncarrier” has announced yet another couple of reasons they hope will get you to ditch your current cellular provider for T-Mobile. Today, CEO John Legere and his cohorts have come out to announce that T-Mobile is now offering a 2-line family plan that comes with unlimited talk, text, and 4G data, for $100 a month.
AT&T on Tuesday announced that it will be introducing a longer Next 24 monthly installment program on November 9th alongside its Next 12 and Next 18 plans for financing an Android smartphone. AT&T customers on Next 24 will pay $0 down and make 30 equal monthly payments between $10 – $50 depending on the device purchased.
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T-Mobile announced today that it’s adding a new data option to its Simple Starter plans that will let users quadruple their data for much less than the competition.
Currently the company’s Simple Starter plans start at $40 for unlimited talk, text, and 500MB of LTE data. Starting early next month, the carrier will let customers on the plan bump up to a total of 2GB of data for just an extra $5 per month. T-Mobile is promoting the option as a better alternative to overage fees charged by other carriers.
CEO John Legere compared the option to his competitors noting that if you “get Verizon’s $50 plan and use just one gig more data, and the price jumps to $65. It’s crazy.”
“People who use loads of data use T-Mobile,” said John Legere, president and CEO of T-Mobile. “And it’s no wonder. The old guard telecoms punish people for using more data on their networks with crazy overage charges and fees. Get Verizon’s $50 plan and use just one gig more data, and the price jumps to $65. It’s crazy. At T-Mobile, we designed our network data-strong so our customers could use the hell out of it. And that’s just what they’re doing.”
T-Mobile notes that the deal is a limited time offer and subject to change, so you’ll want to add the data to your plan before the promotion ends to take advantage. The promo officially kicks in on September 3.
T-Mobile is about to kick off three days of announcements for new initiatives starting with a new $40 Simple Starter plan that it says is a first for a U.S. carrier. Starting on April 12, T-Mobile claims the new $40 plan will make it the first to offer “unlimited talk and text, and up to 500MB of 4G LTE data and tethering with no data overages” at that price point. In this case, since the LTE data isn’t unlimited, no overages isn’t entirely accurate. It really means you’ll have to purchase additional data once you hit that 500MB cap for the month. In its press release, T-Mobile compared the new plan to AT&T’s entry-level plan:
T-Mobile contrasted its new flat-rate value plan against AT&T’s entry-level plan, whose costs immediately jump by $20 increments – in what amounts to a massive 44% price hike on those customers least able to absorb overages and bill shock. With Simple Starter, you’ll get a ton more data compared to AT&T’s 300MB, and you’ll never pay data overages again – ever. And with data capped at 500MB, you’ll never pay more until you choose to pay more – by purchasing additional data sessions whenever you like.
T-Mobile’s argument is that its method of charging for more data is more transparent than the other guys, but at the end of the day an overage is an overage and paying for more data will cost you $5/day or $10/week for T-Mobile’s “additional data sessions.” In reality, AT&T’s $45 300MB plan is comparable considering it only charges users $5 more for the next tier up, $50 for 1GB a month.
The new Simple Starter plan won’t, however, have access to the unlimited international data and texting perks that come with T-Mobile’s Simple Choice plans. They start at $50, $10 more than the new Simple Starter plan. There’s more about today’s announcement on T-Mobile CEO John Legere’s blog and the full press release below.
Day 1 of 3: T-Mobile On a Roll Again with Multiple Initiatives … First with the Launch of its All-New “Simple Starter Plan”
Un-carrier introduces zero-risk, no annual contract plan for value-conscious Americans –
and much-needed relief from other carriers’ high-risk entry-level contracts
BELLEVUE, Wash. – April 9, 2014 –T-Mobile US, Inc. (NYSE: TMUS) has announced the first in what it promises will be the rapid-fire roll-out of multiple initiatives to extend its Un-carrier consumer revolution to several new fronts. First, the company today introduced its all-new Simple Starter value plan, designed to offer a desperately needed alternative to the data overage-intensive entry-level plans the largest U.S. carriers target at Americans. This new plan makes T-Mobile the only major U.S. carrier to offer a single line of 4G LTE data at just $40 a month.
Launching April 12th, the Simple Starter plan – at only $40 a month for unlimited talk and text and up to 500MB 4G LTE data and tethering – is purpose-built for value-conscious wireless customers and small businesses that want predictability and affordability, and promises absolutely no data overages. All on America’s fastest nationwide 4G LTE network.
“Un-carrier is a movement, not a marketing strategy. We are freeing consumers from the predatory practices of traditional US wireless companies and that includes these plans that start with a low price and a low data limit, but then hit you with insane fees if you send one too many emails,” said John Legere, president and CEO of T-Mobile. “It’s wrong! And I personally want to drive those ridiculous schemes out of this industry. We will continue to be relentless and bring this forced march of change to the market every day so consumers can be creative with and enjoy the true benefits of wireless. I know we have it right and when we all are done reporting results from the first quarter – I think you’ll share my conviction.”
T-Mobile contrasted its new flat-rate value plan against AT&T’s entry-level plan, whose costs immediately jump by $20 increments — in what amounts to a massive 44 percent price hike on those customers least able to absorb overages and bill shock. With Simple Starter, you’ll get a ton more data compared to AT&T’s 300MB, and you’llnever pay data overages again – ever. And with data capped at 500MB, you’ll never pay more until you choose to pay more – by purchasing additional data sessions whenever you like.
“Today, we are introducing a zero-risk value plan that will give consumers everywhere a predictable and affordable solution,” said Mike Sievert, Chief Marketing Officer for T-Mobile. “Even more important, we are the only major U.S. carrier to offer a single line of 4G LTE data at just $40 per month. It is a fantastic deal!”
And, just as with all Un-carrier customers, those on the Simple Starter plan can enjoy many of the same benefits of being with T-Mobile, including America’s fastest nationwide 4G LTE network, and paying little or nothing down for your new device on T-Mobile’s equipment installment plan (EIP).
Simple Starter customers also qualify for T-Mobile’s break-through “Contract Freedom” offer which pays the entire contract Early Termination Fees of customers who switch to T-Mobile and trade-in their phones. The plan also qualifies for the company’s revolutionary JUMP!™ upgrade program, so customers can choose to get handset protection and they can upgrade when they want. Plus, as always with T-Mobile, there is the freedom of no annual service contract.
The company added that Simple Starter is designed as a domestic plan for people that don’t have a need for international texting and roaming. However, for customers that do want additional international benefits, the company’s flagship Simple Choice plan includes unlimited international data and texting from 120+ countries and destinations, plus unlimited international texting from the U.S. to virtually anywhere all at no extra charge.
For more information on what to expect from the Un-carrier in the next three days, check out President and CEO of T-Mobile, John Legere’s blog about the upcoming initiatives being rolled out. And for further information, visit theT-Mobile Newsroom.
+Taxes and fees. Limited time offer; subject to change. Fastest LTE network based on download speeds. Qualifying service & device purchase with port-in required for ETF payment. . See T-Mobile.com for specific offer and service details.
About T-Mobile US, Inc.
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 46.7 million wireless subscribers and provides products and services through approximately 70,000 points of distribution, including approximately 8,000 T-Mobile and MetroPCS branded locations and 62,000 third-party locations, as well as distribution through our websites. For more information, please visit http://www.t-mobile.com.
This is not the promo card for an awful ABC sitcom
Today Sprint announced a new offer that allows up to ten “framily” (that’s friends+family) members to share a common plan. The “framily” plan (yes, they’re really calling it that) offers unlimited talk and text for up to ten people, even if they don’t live in the same household, as required by many previous family plans. Each member of the “framily” will also get 1 GB of data each as long as they don’t roam onto another network.
Unlike old family plans, “framily” plans allow everyone to get a separate bill sent to their homes. As you add more people to your group, the bill drops by $5 for everyone, and goes as low as $25 per month if you have seven or more “framily” members. The plans will be available in Sprint retail stores starting on January 10th.
