Privacy mode Stories January 15, 2015

Google patent could mean private browsing will be switched on automatically

A Google patent could mean that you never again have to remember to switch to incognito mode when searching for presents for your wife (other uses for incognito mode are available). The patent was applied for in 2011 and granted this week.

The patent describes a method by which your browser (presumably Chrome) can work out whether privacy is required “based on the plurality of identifiers.” A diagram in the patent application shows that the browser would analyze the URL, metadata and page content in order to determine whether incognito mode may be appropriate.

The sole example given curiously doesn’t mention browsing online stores for gifts.

Metadata that identifies adult content may automatically trigger that webpage [to] be opened in the privacy mode.

The patent was first spotted by Patent Yogi (via TNW).

Privacy mode Stories July 18, 2014


If you decide to privately browse the web for one reason or another, you might notice something a little different when you go into Incognito mode. Back in April, Google revealed that it was working on giving Chrome’s privacy tab a bit of a makeover and while its functionality pretty much remains unchanged, its landing page’s mascot no longer looks like the neighborhood watch guy.

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