Privacy Sandbox

In August, Google announced its “Privacy Sandbox” initiative to build a more private web through open standards. The Chrome developer today provided an update, including how its planning to end support for third-party cookies, timelines, and the response it’s been hearing from the community.

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While increasingly trying to diversify its businesses with Cloud and hardware, Google is primarily supported by advertising. User tracking for ads inherently conflicts with the broader push for privacy. Google today announced a “Privacy Sandbox” initiative to build open standards that contribute to a more private web.

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