Privacy Sandbox Stories July 23

Last month, Google announced that it would delay Chrome’s plan to phase out support for third-party cookies. As part of that, the company provided more details about the Privacy Sandbox and has today released a rollout timeline.

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Privacy Sandbox Stories June 24

At the start of 2020, Google announced a plan to make third-party cookies “obsolete” in Chrome as part of its Privacy Sandbox initiative. In an update, the company said “more time is needed across the ecosystem to get this right” but did provide a more firm timeline today.

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Privacy Sandbox Stories June 11

The Privacy Sandbox is Google’s initiative for building a more private web, and a key aspect involves phasing out support for third-party cookies in Chrome through an alternative called FLoC. Given Google’s reach, the change was always going to be contentious, and it today offered a series of Privacy Sandbox commitments.

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Privacy Sandbox Stories March 30

Google announced the Privacy Sandbox in 2019 to build a more private web through open standards. The most ambitious aspect is phasing out support for third-party cookies, with Google Chrome now starting a developer test of Federated Learning of Cohorts (FLoC).

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Privacy Sandbox Stories March 3

Google is phasing out Chrome support for third-party cookies and plans to replace them with privacy-preserving alternatives. Once that has occurred, the company “will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”

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Privacy Sandbox Stories January 25

Back in 2019, Google announced an initiative to build a more private web through open standards. The most ambitious aspect of the Privacy Sandbox is phasing out support for third-party cookies, with the Google Chrome team providing a road map for 2021 today.

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Privacy Sandbox Stories July 31, 2020

Last year, Google announced the “Privacy Sandbox” initiative to build a more private web through open standards. The biggest move was in January when Chrome said it would “phase out support” for third-party cookies. One alternative being proposed and now available for developer testing are “Trust Tokens” to deal with ad fraud.

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