Privacy Sandbox Stories November 15

Privacy Sandbox Beta will start rolling out to Android 13 next year

After several months of developer previews, Privacy Sandbox is entering beta for Android 13 early next year so that developers can more widely test “private advertising solutions.”

Privacy Sandbox Stories July 27

Google was originally planning to get rid of third-party cookies in its browser by 2022, but that was later pushed back to 2023. That cookies deadline for Chrome is now being delayed to 2024 

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Privacy Sandbox Stories June 16

Android Privacy Sandbox Developer Preview 3 released with all key APIs for testing

Following the first release in late April, Google is now rolling out Privacy Sandbox Developer Preview 3 with APIs for conversion measurement, custom audiences, and ad selection.

Privacy Sandbox Stories April 28

As work on the Chrome version continues, Google announced the Privacy Sandbox for Android in February to make mobile advertising more privacy-conscious. A Privacy Sandbox Developer Preview is now available today “on top of” Android 13.

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Privacy Sandbox Stories March 31

At the start of 2022, Google announced that the Privacy Sandbox was dropping FLoC as its proposal to replace third-party cookies for online ads. The company shared today that it will start trialing FLEDGE, Attribution Reporting, and Topics in Chrome and showed off end user control settings for the latter.

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Privacy Sandbox Stories February 16

As work on the web version continues, Google announced today that it’s bringing Privacy Sandbox to Android. 

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Privacy Sandbox Stories January 25

At the start of 2021, Google offered the Federated Learning of Cohorts (FLoC) as a replacement for third-party cookies used to place relevant ads on sites. Following criticism and feedback over the past year, Google today proposed the Topics API as a new solution.

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Privacy Sandbox Stories September 30, 2021

Earlier this year, Google said it would delay its plan to replace third-party cookies and started offering a detailed schedule. The Privacy Sandbox timeline is seeing its monthly update today, and Chrome will not begin testing FLoC and other ad/relevant content technology until Q1 of next year.

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Privacy Sandbox Stories July 23, 2021

Last month, Google announced that it would delay Chrome’s plan to phase out support for third-party cookies. As part of that, the company provided more details about the Privacy Sandbox and has today released a rollout timeline.

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Privacy Sandbox Stories June 24, 2021

At the start of 2020, Google announced a plan to make third-party cookies “obsolete” in Chrome as part of its Privacy Sandbox initiative. In an update, the company said “more time is needed across the ecosystem to get this right” but did provide a more firm timeline today.

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Privacy Sandbox Stories June 11, 2021

The Privacy Sandbox is Google’s initiative for building a more private web, and a key aspect involves phasing out support for third-party cookies in Chrome through an alternative called FLoC. Given Google’s reach, the change was always going to be contentious, and it today offered a series of Privacy Sandbox commitments.

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Privacy Sandbox Stories March 30, 2021

Google announced the Privacy Sandbox in 2019 to build a more private web through open standards. The most ambitious aspect is phasing out support for third-party cookies, with Google Chrome now starting a developer test of Federated Learning of Cohorts (FLoC).

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Privacy Sandbox Stories March 3, 2021

Google is phasing out Chrome support for third-party cookies and plans to replace them with privacy-preserving alternatives. Once that has occurred, the company “will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”

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Privacy Sandbox Stories January 25, 2021

Back in 2019, Google announced an initiative to build a more private web through open standards. The most ambitious aspect of the Privacy Sandbox is phasing out support for third-party cookies, with the Google Chrome team providing a road map for 2021 today.

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Privacy Sandbox Stories July 31, 2020

Last year, Google announced the “Privacy Sandbox” initiative to build a more private web through open standards. The biggest move was in January when Chrome said it would “phase out support” for third-party cookies. One alternative being proposed and now available for developer testing are “Trust Tokens” to deal with ad fraud.

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Privacy Sandbox Stories January 14, 2020

In August, Google announced its “Privacy Sandbox” initiative to build a more private web through open standards. The Chrome developer today provided an update, including how its planning to end support for third-party cookies, timelines, and the response it’s been hearing from the community.

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Privacy Sandbox Stories August 22, 2019

While increasingly trying to diversify its businesses with Cloud and hardware, Google is primarily supported by advertising. User tracking for ads inherently conflicts with the broader push for privacy. Google today announced a “Privacy Sandbox” initiative to build open standards that contribute to a more private web.

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