Short film Stories July 24, 2014

Samsung shows off camera quality with short film shot entirely on the Galaxy S5 (Video)

Samsung uploaded a new video showing off the Galaxy S5 today and this time, instead of going after the iPhone, it’s decided to instead show off the device’s camera quality with a short film shot in Trieste, Italy.

Samsung notes the ad, titled “Sunrise to Sunset”, is made with HDR Video and FHD 1080p footage straight from the Galaxy S5, but we imagine some post-production was done elsewhere as the fine print warns, “Certain images and videos may be enhanced.”

Samsung’s latest ad for the S5 is a cinematic spot that features famous surfers through a tie-in through its partnership with the Association of Surfing Professionals. It has, however, continued going directly after Apple and the iPhone in many of its recent commercials and online ads Galaxy devices. Most recently it posted a new ad mocking the upcoming iPhone that is expected to have a display size similar to the current S5.

Short film Stories October 9, 2013

Samsung’s new Galaxy Note 3 & Gear ad is a musical short film starring footballer Lionel Messi

Samsung has aired some interesting new ads for its Galaxy Gear and Note 3 since the launch of the two devices, and today it’s posted perhaps its most creative yet with a new musical short film starring footballer Lionel Messi. The ad, titled “The Developer”, is “a dramatic retelling of actual projects completed by the Messi Foundation” and stars Messi using his Note 3 and Galaxy Gear to mastermind the construction of a new football field for neighbourhood kids:

Told from a child’s perspective, “The Developer” is a musical short film by Samsung featuring Lionel Messi and the hit single “Royals” by Lorde.

A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is “The Developer” and the children view him with a deep suspicion.

Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission.

The children watch in awe. They reflect on their current situation by singing Lorde’s breakout hit “Royals,” a song about overcoming her own humble beginnings.

The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world’s reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children.

Short film Stories July 9, 2012

Last spring, as part 2012’s 24 Hour Film Race presented by HTC One, Director Frank Hannah shot a four-minute film with the manufacturer’s popular Android-powered smartphone.

The challenge occurred from May 18 to May 19, where over 750 teams around the world were given the following criteria:

Create an original short films (4 minutes max) in just 24 hours based on a theme (one), action (listening to music), and prop (the number one).

Hannah interpreted and completed the challenge, and then HTC honored his work by recently posting the short film on YouTube (above). A second video even documents the behind-the-scenes footage (below). Check ’em out!

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