Alphabet, through Verily Life Sciences, is invested in applying technology and data science to health care. Google’s in-house Brain team is as well, with the machine learning division running a pilot study that applies existing voice recognition technology to transcribe medical conversations.
voice recognition Stories November 21, 2017
voice recognition Stories March 11, 2016
Deal: Get Pixelbook at 25% off: $750!
voice recognition Stories September 25, 2015
Google’s voice recognition technology used in software and services like Google Now and search has been among the best for the past couple of years. Still, the company hasn’t been resting and just announced that the methods in which it detects and predicts words have been improved to give much faster, more efficient results with better reliability…
voice recognition Stories April 1, 2013
If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised.
Nuance, the company behind the voice recognition module now used in Apple’s Siri, today announced a new project to bring its voice recognition technology to the mobile advertising world. The basic concept of the new platform, which Nuance made available through an SDK for advertising companies, is to bring a two-way, interactive conversation to mobile ads. As highlighted by Nuance in the video above, ads that implement the Voice Ads platform will allow users to engage in a Siri-like conversation with an advertisement:
Nuance Voice Ads gives mobile advertisers and creative agencies an opportunity to go beyond the limitations of the four-inch mobile device screen and create a conversation with consumers through the power of voice recognition. Voice Ads finally creates an opportunity for brands to deepen the relationship with their consumers, with targeted interactive ads that deeply engage their core audience – much in the way that the world’s most popular mobile personal assistants have deepened consumers’ relationship with their mobile phones.
In the demo above, Nuance shows an advertisement for a fictional deodorant brand that uses a magic 8-ball theme to answer any question that users might have. The ad of course ends in a pitch for the product in question, as you might expect. Other ads could allow users to ask specific questions about a product’s release date or specs…