YouTube Kids app “deceptive to children,” say consumer groups in FTC complaint
The YouTube Kids app, launched in February to provide access to family-friendly videos on both Android and iOS, has been accused by around a dozen consumer groups of being “deceptive to children” in the way it mixes ads into programming. The NY Times reports that a formal complaint to the Federal Trade Commission is expected to be filed today.
[The complaint] argues, in essence, that YouTube is using advertising tactics like “host selling” – having cartoon characters sell products inside their show – that would be illegal if they were on television instead of online.
The groups argue that the app should be held to the same standards that apply to TV shows …
Expand
Expanding
Close
