After almost six years, the YouTube Originals program is set to shut down in favor of more investment in growing areas of the video streaming platform.
Expand Expanding Close
Over the past few years, YouTube’s approach to original content has shifted away from scripted movies and TV shows to more Creator-driven content. As part of that, YouTube will reportedly not air Season 3 of Cobra Kai, and let it go to another network.
In light of the COVID-19 pandemic, many day-to-day and special activities have moved online. Graduation events are the latest, with YouTube hosting one next month that features many top commencement speakers.
With many staying at home and possibly out of work due to the COVID-19 pandemic, YouTube is hoping to keep everyone entertained with a new slate of original programming. Rolling out over the next two months, YouTube is releasing new original shows, specials, and live events designed around its coronavirus “#WithMe” campaign.
Back in May, YouTube confirmed that its Originals programming would soon be free with ads. In an email to Premium subscribers today, the Google video site provided a date for when this change will begin.
Expand
Expanding
Close
Upfronts give television networks and studios the opportunity to preview upcoming shows for important advertisers. For YouTube, its annual event is Brandcast, with the Google video site hosting the 2019 edition in New York City this evening. Announcements include YouTube Originals officially no longer being behind a paywall, and upcoming content from Alicia Keys and Justin Bieber.
