Many complaints about the cost of a YouTube Premium subscription could soon be addressed with a new “YouTube Premium Lite” subscription tier that will provide ad-free video viewing at a new lower price.

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The latest update to Stadia for Android points to a promo for YouTube Premium members and includes more work toward using your phone as a controller for Stadia on your TV.

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In an update today, YouTube revealed that it paid $4 billion to the music industry over the last 12 months, while Premium and Music Premium subscriptions saw notable growth at the start of this year. 

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Over the past few years, Google has offered perks for its paying YouTube Premium members, such as a free Nest Mini speaker. The latest promo lets YouTube Premium subscribers in the United Kingdom claim a Stadia Premiere Edition bundle for free.

Update 4: This offer is now available in Canada and select countries in the EU, after going out of stock in the US and UK.

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YouTube’s Premium and Music Premium subscriptions continue to add more members, and the Google company now has an interesting “Your Premium benefits” page with stats to quantify your usage.

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Back in February, Google provided an update on YouTube Music/Premium and YouTube TV subscribers. During Q3 2020 earnings, Alphabet CEO Sundar Pichai announced 30 million, ad-free paying members and another million for the cord-cutting service.

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In January, we spotted YouTube testing a new Premium perk that gives subscribers one free channel membership every month. The Google video site is now making this new benefit official for a limited time in five countries.

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Accessing Stadia today requires purchasing the $129 Premiere Edition. However, Google and its partners have given out promo codes on more than one occasion since launch. The latest round sees some YouTube Premium subscribers receiving a three-month trial to Stadia Pro.

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During the Alphabet 2019 Q4 earnings call, Alphabet and Google CEO Sundar Pichai provided an update on how many paid YouTube Music and Premium subscribers there are. There were also official figures for cord-cutting service YouTube TV.

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YouTube Premium today is comprised of ad-free and background playback of videos and music, as well as offline downloads. An upcoming perk could give subscribers paying $11.99 one free channel membership every month.

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Over the past 18 months, YouTube Premium and Music Premium has expanded around the world. Rolled out to India in March, the Google video site is particularly popular and competitive.

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Back in May, YouTube confirmed that its Originals programming would soon be free with ads. In an email to Premium subscribers today, the Google video site provided a date for when this change will begin. expand full story

It appears that YouTube is now adding the ability for Premium subscribers to now download videos in 1080p for the first time.

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If you’re a YouTube Premium subscriber, you could have received $2 in free Super Chat credit to help support YouTube content creators on their next live stream (via Android Police/@Sk1er_).

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Following Spotify and Samsung expanding their music partnership this morning, Google will give four months of YouTube Premium to Galaxy S10 owners. This deal will also be extended to the Galaxy Fold in April, while other Samsung devices will benefit from a similar offer until next year.

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Announced in May, the relaunched YouTube Music and rebranded Premium began widely rolling out a month later to several countries. Besides ad-free videos, a big part of the latter experience is access to YouTube Originals. However, the Google site will be moving to an ad-supported model for original content going forward.

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While YouTube has recently been pushing users to music and video subscriptions, as well as supporting favorite channels, the Google company is still introducing new ad-supported options. The video site in October started streaming movies like the “Terminator” and “Rocky” for free, but with occasional advertising.

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After soft launching in five existing Red countries this May, YouTube is beginning an international expansion of its newly revamped Music and Premium services. Now available in 17 countries, this includes Canada, Russia, France, and several other European nations, while it’s now widely accessible for users in current markets.

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After an announcement last week, the new YouTube Music is beginning to roll out. With a focus on personalized recommendations and a vast library, there are revamped Android and iOS apps, as well as a new desktop client.

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The revamped YouTube Music and new YouTube Premium were announced last night, but many questions linger ahead of the rolling launch next Tuesday. From questions about the family plan to Play Music membership, Google has provided us with several answers.

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With the merger of the YouTube and Play Music teams in early 2017, Google began laying the groundwork for a new service to “deliver the best possible product.” With the video network taking the lead on the new joint offering, a revamped YouTube Music is launching today. Meanwhile, Red is being replaced by a “Premium” tier that is slightly more expensive for new subscribers.

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For the past several months, a revamp to Google’s streaming music offerings has been widely rumored. A new report today pegs the launch of the revamped YouTube Music for next week, while YouTube Red and other video features will be replaced by a new “Premium” service.

Update: Google has officially announced the new YouTube Music and Premium.

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