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YouTube finally gave you a proper alternative to ad-blockers, and now it’s time to pay

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YouTube has spent the bulk of its existence fighting against unsanctioned download sites and ad-blockers, but the past few years have seen Google really ramp up its war. Ad-blocking users have been treated to missing comments and video descriptions, error messages, missing view counts, increased buffering, loading failures, and much, much more. I get it — no one likes ads, and YouTube’s ads in particular have gone from 5-second pre-rolls and mid-video breaks to something far more in line with traditional streaming services. Modern YouTube ads often feel like they’re overwhelming the video that surrounds them.

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YouTube reminds users that Premium Lite shows ads on Shorts, and it’s expanding

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YouTube Premium was never supposed to be the tier that rids the site of ads. Instead, it’s an option offered by Google to users who want a trimmed experience for less money than a full Premium experience costs. In a change to some regions, Google reiterates that YouTube Premium Lite is going to start seeing ads in new spots.

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