Fascinating story from the New York Times:

Sergey Brin, Google’s co-founder, is deeply involved in the lab, said several people with knowledge of it, and came up with the list of ideas along with Larry Page, Google’s other founder, who worked on Google X before becoming chief executive in April; Eric E. Schmidt, its chairman; and other top executives. “Where I spend my time is farther afield projects, which we hope will graduate to important key businesses in the future,” Mr. Brin said recently, though he did not mention Google X.

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