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Website owners who want to add visitor satisfaction surveys to their sites can now do so just by adding a single line of code, at a cost of just one cent per response thanks to a new tool from Google Consumer Surveys.

So far the service is limited to US visitors using non-mobile devices, so its immediate value will be limited, but it’s likely to be expanded in scope over time.

As an aside, recent reports that the British government is planning to use Google data as an alternative to its ten-yearly population census have been greatly exaggerated. All that is actually being proposed is to feed in Google Trends data as one small component of the information collated for the census.

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