Samsung is predicting a record $9.4B profit for Q3 in its latest earnings guidance, on estimated revenues of $53.9B. While both figures are estimates rather than confirmed results, Samsung’s earnings guidance is usually pretty much spot-on. If confirmed, this will build on the company’s record numbers in Q2.

HTC, in contrast, reported its first ever loss, as it warned back in July. Its revenue of $1.6B was lower than even its lower-end forecast, and it lost $101M – the company’s first ever loss in its 16-year history.

Bloomberg attributes the wildly differing performances to sales of mid-market handsets in growth markets like India and China.

While HTC has focused a revival on its flagship One handset and $12 million marketing deal with actor Robert Downey Jr., Samsung has expanded its range of mid-priced smartphones such as the Galaxy Golden and S4 Mini to capture sales in China and India … 

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Samsung has a massive range of handsets at all price points, listing over 40 on its website, while HTC has a more modest 25, with fewer mid-range devices.

“HTC needs to figure out if it just wants to focus on the high-end market or the mid- to low-end segment, and right now it is missing out on both,” said Wang Wanli, a Taipei-based analyst at CIMB Securities Ltd.

The market didn’t seem surprised by either company’s financials, Samsung’s share price remaining unchanged, and HTC actually seeing a small gain.

HTC’s possible adoption of Windows Phone on Android handsets is unlikely to improve the company’s fortunes.

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