Amazon seems to have finally accepted that access to Amazon Instant Video still isn’t going to make anyone want to buy a Fire Phone. As of today, Amazon Prime members in the U.S. can watch Instant Video on any Android device using the updated Amazon app.

Prime members in the US can stream unlimited Prime Instant Video from inside the Amazon app using the Prime Instant Video player, including HBO shows The Sopranos, Boardwalk Empire, Six Feet Under, and The Wire …

Amazon Instant Video offers thousands of movies and TV shows for free viewing by Prime members. While content has been available on the web, on Amazon Fire devices and Apple’s iPhones and iPads for some time, owners of non-Amazon Android devices have been left out in the cold – presumably in the hope that they might be tempted to switch to a Fire Phone.

The Fire Phone has not been one of Amazon’s greatest success stories, with poor reviews and a recent estimate pegging sales at under 35,000. Amazon yesterday slashed the price from $199 to 99 cents on a two-year contract.

The Amazon app is a free download from the Google play store. You need an Amazon Prime membership to access Instant Video.

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