Amazon reportedly plans to get into the set-top-box game this fall

Mark Gurman

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Following in the footsteps of Apple and Google attempts at the set-top-box market, Amazon is planning to release a set-top-box, according to Bloomberg. 

They say the box will plug into TVs and give users access to Amazon’s expanding video offerings. Those include its a la carte Video on Demand store, which features newer films and TV shows, and its Instant Video service, which is free for subscribers to the Amazon Prime two-day shipping package. The Amazon set-top box will compete with similar products like the Roku, Apple TV and the Boxee Cloud DVR, along with more versatile devices like the Playstation 3 and the Xbox. An Amazon spokesperson declined to comment.

The device is reportedly being developed in Amazon’s Cupertino based labs and could launch this fall. The project is reportedly being spearheaded by a former Apple and Cisco employee:

The project is being run by Malachy Moynihan, a former vice president of emerging video products at Cisco (CSCO) who worked on the networking company’s various consumer video initiatives. Moynihan also spent nine years at Apple (AAPL) during the 1980s and 1990s.

Perhaps this future product is the reason that Apple and Amazon have no deal for Amazon content streaming on the Apple TV.

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Vizio officially announces $99 Google TV ‘Co-Star’ for July

Jordan Kahn

While we already got a look at its Google TV plans during the 2012 Consumer Electronics Show earlier this year, Vizio made things official today for its “Co-Star” Google TV streaming box by giving it a $99 price tag and pre-order date set for July. The Co-Star goes a little bit beyond the typical Google TV experience, providing a skinned UI with HTML5 Chrome browser, Netflix, Amazon Instant Video, and iHeartRadio apps built-in. It also has OnLive for the first time ever on a Google TV set-top box. The box will come with a double-sided Bluetooth remote with a full QWERTY keyboard on one side and a number and touchpad on the other. We do not have specifics on a release date, but Vizio plans to start taking preorders next month.

“Our focus to deliver the best consumer experience continues with today’s announcement of the Co-Star, which delivers a superior smart TV interface that anyone can add to their existing HDTV,” said Matt McRae, VIZIO’s Chief Technology Officer. “We combined the powerful features of Google TV™ with an intuitive and easy to use interface, giving users the power to enjoy an entire world of entertainment.”

Reports claimed yesterday that Google is getting ready to unveil some new updates to the Google TV platform tomorrow at its Google I/O keynote, including: combined content browsing for Netflix, DVR, and TV content, and AirPlay-like features for sharing content between devices.
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