Google adds social links for brands to Knowledge Graph search results

As noticed by Search Engine Land, Google recently added a new section to its Knowledge Graph for brands searches. As you can see in the screenshot above, searching for a brand like McDonald’s will show a new “Profiles” section including Twitter, Facebook, LinkedIn, Google+, and Instagram accounts. As of today, the same is not true about celebrity Knowledge Graph results. Updates to the Knowledge Graph usually sneak in under the radar, but they seem to keep coming nonetheless. This update follows last month’s Knowledge Graph update, which added a new lyrics section.