Chinese manufacturer Huawei has announced record-breaking results for 2014, with smartphone sales up 45% to 75 million and revenue up 30% to $12.2B. The numbers aren’t too great a surprise, as Reuters came pretty close to calling them in a piece posted on New Year’s Eve.

The dramatic growth in sales could see Huawei threatening the rankings of both LG and Xiaomi in the next round of market share estimates after recently being knocked down into fifth place …

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Huawei CEO Richard Yu said that the revenue growth was partly due to the company’s increasing focus on mid- to high-end handsets, after being better known for low-end products in previous years.

Our strategy of focusing on premium mid- to high- end products has borne fruit, with 2014 resulting in significant achievements in a number of areas including product R&D, brand awareness, channel development and growth in market share.

Admittedly that focus on the premium market lacks a certain originality, the Honor 6 Plus announced last month bearing more than a passing resemblance to the iPhone 6 Plus whose name it borrows.

Photo: 3news.co.nz

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