Samsung, which recently froze the salaries of executives in response to falling profits, has confirmed to Reuters that it is now extending the salary freeze to all employees.

The cost-cutting move is the latest by Samsung Electronics, which in January reported its first annual profit decline since 2011, as it lost market share to Apple Inc’s new iPhones and cheaper Chinese rivals like Xiaomi.

The move comes a few days before Samsung is set to unveil its new flagship smartphone, the Galaxy S6. Korean business professor and author of Sony vs Samsung says that the salary freeze is likely to “inject a sense of crisis into employees” … 

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Samsung has been seeing its smartphone business decline, thanks in large part to Xiaomi and Apple. The company decided last year to cut its smartphone lineup by 30 percent

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