The Nokia Brand phone company that Microsoft subsumed may be on the verge of a comeback to phones if recent rumors prove true. According to a recent report, the new/old Nokia will begin producing phones as soon as it is contractually able to do so and those phones unsurprisingly will run a flavor of Android.
Unlike other patent houses that do little more than license intellectual property, Nokia Technologies has designed new products and licensed them to other companies. So far, these ambitions have been small in scale. The division has released just two products — an Android program called Zlauncher and the N1, an Android tablet design it licensed to another manufacturer that is selling it under the Nokia name in China. Its return to the market is likely to employ a similar tactic.
But insiders said those two products are just the beginning.
“They have a lot of great stuff in development,” said Richard Kerris, a former Nokia executive who also consulted for the company until last year as part of his last startup. “It gave me complete confidence that Nokia is a company that is not going away.”
While Kerris said he couldn’t go into specifics, he said people will be blown away if some of the stuff he saw comes to market.
If you consider Nokia’s N1 Android tablet, the first to use the newly popular USB-C type of interface, which apparently, it can release outside of its Microsoft agreement the rumor isn’t surprising. In fact, it is pretty obvious.
But this whole episode really stinks to me. Microsoft’s Stephen Elop moved to Nokia in 2010 from Microsoft. Within months, he wrote a frightening memo that the company had to shift courses and eventually move to Microsoft’s shifting phone OS which was as disastrous a decision as it could make. Then, as the value of the company was rapidly depleted based off of that poor decision, the smartphone part of the business with Elop in tow gets bought by Microsoft at a steep discount.
Now, a lifetime later in mobile phone years, Nokia is doing what it should have done a long time ago and move to Android. Perhaps there is still some life left in the company. We’ll see.
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