Google has finally launched an Android app for its DoubleClick for Publishers customers. This way, those who use the service to serve or sell ads will be able to keep on top of their performance without being tied to a desktop. If you are a DoubleClick for Publishers user, you’ll be able to monitor network performance by measuring several key metrics, including impressions, clicks, click ratios and CPM as well as individual advertisement performance.
All in all, it’s a pretty simple app, but potentially very useful to DFP customers. The description itself says nothing but the following:
Provides a high-level overview of a DFP network’s performance. The data is displayed in a series of cards, which contain information associated with what’s happening in your DFP network.
As you’d expect, it’s a free download from the Play Store. It’s compatible with any Android device running 4.0.3 or later.
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