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Google launches Pixel Superfans program in the UK [U: Acceptance emails]

After being US-only for many years, Google is bringing the Pixel Superfans program to the UK with a sign-up form now live.

Update 5/2: UK Pixel Superfans have started receiving emails noting their acceptance into the community program ahead of Google I/O 2023 and rumored launches next week.


Update 4/12: The sign-up is open again at the same URL with new (Material You) header art.

What do you get when you become a Superfan? You could be among the first to try new Pixel features, get invited to special events, meet the people behind your favourite devices, get your hands on exclusive swag and more. Check out the module below this survey for more details and answers to some questions you might have.


Update 3/13: The form is currently not taking new responses:

The form Pixel Superfans UK is currently not accepting responses. It will re-open in the near future. Thanks for your understanding.


Google opened up program availability stateside in the fall of 2021 ahead of the Pixel 6 and 6 Pro. It’s now coming to the UK with a form on the Google Store for those in England, Scotland, Wales, and Northern Ireland.

Pixel Superfans is a program for people who love Pixel products. We were inspired to create this program because we know many of you love Pixel as much as we do, and we wanted to create a space where we could get to know each other.

Google teases being “among the first to try new Pixel features, get invited to special events, meet the people behind your favourite devices, get your hands on exclusive swag and more.”

  • First access to new products and features
  • Opportunity to meet the teams creating your Google devices
  • Opportunities to connect with other Google Pixel Superfans
  • Exclusive access to events and experiences
  • Product news and updates
  • Special offers and discounts
  • Swag giveaways

Top comment by Michael

Liked by 9 people

Hi 👋🏾,

I've been a Pixel Superfan in the U.S. for a little over a year and 6 months and it really is worth it. Being in a community with other Pixel Superfans not only gives you insight on upcoming Google apps and services, access to ask questions and provide feedback to the Google team, and SWAG, but also share your tips and tricks to people that may not know otherwise.

Looking for a good accessory? Some Pixel Superfans share their insight on good and bad accessories (external mics, cases, screen protectors, etc..) that did and did not with for them.

Don't let jaded individuals keep you from joining the Pixel Superfan community. It's actually great and nicely moderated.

View all comments

In the past, this has meant invites to virtual Google Meet calls with the Pixel product team, discounts, some nice prints, socks, stickers, and other fun novelty items.

This Pixel Superfans UK form asks for social media details, hobbies, and what Google, Nest, and Fitbit products you own, as well as what services you subscribe to: Fitbit Premium, YouTube Music, YouTube Premium, Google One, Google Play Pass, and Nest Aware.

The following are prohibited from filling out the form: Google LLC and Alphabet LLC employees, members of the press, and government officials.

Hopefully, Google will bring the program to more countries in the future.

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Avatar for Abner Li Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: abner@9to5g.com