Google raising price of YouTube Premium to $13.99 per month

Abner Li | Jul 19 2023 - 10:06 pm PT

The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

“We’re updating the price for YouTube Premium and YouTube Music Premium subscribers in the US to continue delivering great service and features. We believe this new price reflects the value of YouTube Premium which allows subscribers to enjoy ad-free YouTube with background and offline play and uninterrupted access to over 100M songs with the YouTube Music app.”
YouTube spokesperson

Toward the end of last year, family Premium plans saw a big hike to $22.99/month. That remains the same today. The annual subscription, which was introduced in January of 2022, goes to $139.99 in a $20 increase. Compared to paying monthly, you save $27.89.

YouTube last raised the price of YouTube Premium (previously called “Red”) in 2018 with the relaunch of YouTube Music.

YouTube is also increasing the price of Music Premium to $10.99 per month from $9.99. This is unsurprising in the context of Apple and Amazon making similar moves in the past year. Additionally, YouTube is cracking down on ad blockers.

Top comment by Gary sutton

Liked by 37 people

Google is already making billions of dollars a year yet they need to increase the price to make more money. How much money does a company need to make to have a comfortable life.

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Existing subscribers will start to see the new pricing with their next billing cycle. An upcoming email will explain the changes. Those who were grandfathered in five years ago (with Google Play Music and/or YouTube Red) will get three additional months at their current rate.

Meanwhile, YouTube is not announcing any changes to international pricing today. Any future increase will come with a 30-day notice.

YouTube Premium removes ads (while still supporting Creators), allows audio-only playback for videos, and downloads for offline access. Other features include a 1080p Premium streaming quality, co-watching in Google Meet, the ability to test features ahead of time, and some extended free trials.