Opinion: With results like these, does Google+ have a future?
Following a report back in July showing that Google+ gets only 2 percent of social sharing, new figures from Shareaholic (via Marketing Land) reveal that the service drives an average of 0.06 percent of all referral traffic. This contrasts with Facebook at 8.11 percent, Pinterest at 3.24 and Twitter at a surprisingly low 1.17.
Google+ traffic is also growing at a far slower rate than other social media.
Shareaholic also says that Google+ is growing the slowest as a referral source at just 6.97 percent over the past year. Referrals from Facebook (58.81 percent), Pinterest (66.52 percent), Twitter (54.12 percent) and YouTube (52.86 percent) all grew more than 50 percent since September 2012.
Viewed against a backdrop of Google’s aggressive promotion of the service, making it virtually impossible not to have a G+ account by linking it to every product the company has, it does make me question whether Google+ has a long-term future …
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