logos

Update: Google has published an article outlining the changes and the ideology that inspired them.

Update 2: Yep, Google has already updated their brick-and-mortar logos.

Today, Google has announced that it’s introducing a brand new look and brand identity for the company. Gone is the logo based on the Catull serif type face, as the Mountain View company introduces a new, more playful, logo that looks made with a font similar to the “LTCircular” face used on the Alphabet announcement page…
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Motorola announced today on its blog that its releasing a new “College Collection” of customization options through Moto Maker that will allow those purchasing a Moto X to apply custom school colors and logos for a long list of schools in the US. It’s also offering a discount on the device for students. 
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While Yahoo may have bucked the trend for flatter design language with its recent train-wreck of a logo change, Google appears to be staying firmly in the fashionable camp with an apparent new logo spotted in a Chrome for Android beta by arstechnica.

Gone is the old 3D bevelled look with shadow effects, and in is a far simpler 2D image with slightly more pastel-like colors.

The new logo also appears in an images folder on Google’s servers. Ironically, it’s the first logo change since Yahoo CEO Marissa Mayer departed Google.

Compare with the current logo, below:

Update: A person familiar with Google’s branding tells The Verge that this is not a replacement for the company’s traditional logo. Instead, the flatter design is used in instances where the beveled logo may not display well — such as on printed banners or other corporate use cases. The logo in question has been already pulled from where it first appeared in the latest Chrome for Android beta, signaling that the company quickly realized its mistake. Suffice it to say, the Google logo you know and love isn’t going anywhere anytime soon.