market research Stories June 5, 2012


Google sought consumer feedback on its highly anticipated Google Glasses product today while set up in a street fair booth in the San Francisco area.

According to GottaBeMobile’s Xavier Lanier, who also posted the picture above, the Google Research booth on Union Street screened “qualified” passerbys with an insights survey:

I found the Google booth to be out of place amongst the other booths, most of which were selling handicrafts and food. I asked a Google employee what the booth was all about and she said they had something to show people that hadn’t been released yet. I asked to see it, but was told I couldn’t see it unless I “qualified.”

Outside the booth is a table where research candidates are screened with a survey. The Google Docs survey, which can be completed on either a Google-supplied MacBook Pro or Vizio Android tablet, is designed to identify physically active smartphone users that are parents and at least somewhat interested in new technology products. The survey is also used to screen for those who actively use social media.

expand full story

market research Stories July 17, 2011


What HiFi is reporting that Android has surpassed the iPhone as the top smartphone in the UK, coming from a market research group called Kantar Worldpanel. The growth is due in part to first time smartphone users, not necessarily those switching between platforms. In June alone, Android rose almost 35%, while the iPhone fell almost 12%. We’re assuming much of Android’s success is from the Galaxy S II, who has seen tremendous sales in Europe as well as Android’s numerous, cheap, offerings. expand full story

Powered by WordPress VIP