personal information

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If you don’t know by now, since early February Microsoft has been running its “Scroogled” smear campaign spending 7 figures on a series of print and online ads attacking various Google services. The ads originally focused on Gmail and how Google displays ads based on the content of user’s emails, but Microsoft’s latest Scroogled ad (above) takes on another Google app– Google Play.

The ad is currently featured on the front page of Microsoft’s Scroogled website and features a warning that Google passes off personal information about users to app makers without consent from users:

When you buy an Android app from the Google app store, they give the app maker your full name, email address and the neighborhood where you live. This occurs without clear warning every single time you buy an app. If you can’t trust Google’s app store, how can you trust them for anything?

We expect Google will be issuing a response to Microsoft’s claims shortly. Another Scroogled ad claiming Google Play sends personal data to app makers below:
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Google Inc., announced it will insert a link and censor its logo on the search engine’s home page tomorrow to emphasize its opposition to U.S. anti-piracy bills in conjunction to rolling out a new campaign that promotes online privacy awareness.

Business Week reported the globally popular search engine is among many Internet companies that criticize the measures, claiming the bills could encourage online censorship and stunt the growth of the American technology industry.

The movie and music industries have experienced huge sale declines in recent years and subsequently support the Stop Online Piracy Act (SOPA) in the House and the Protect IP Act (PIPA) in the Senate.

According to the Recording Industry Association of America, music sales in the U.S. have dropped 47 percent, from $14.6 billion to $7.7 billion, since peer-to-peer file sharing emerged in 1999. Moreover, the Motion Picture Association of America released an info graphic (PDF) last year that claimed 29 million American adults by 2010 had downloaded illegal copies of film or television shows.

However, both bills —if passed— would be a means to prevent the sale of illegal content or counterfeit goods by websites operating outside United States borders…

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