Steve Job

“Know your competition, but don’t copy it.” Those words of wisdom come from the image above accompanying a message put on the entirely original – not a copy of Facebook – Google+ by Google executive chairman and former CEO Eric Schmidt. Schmidt is promoting his new book with Jonathan Rosenberg called How Google Works due out next month where the billionaire lays out the principles that made Google what it is today.

Included with the lemonade stand image and ‘don’t copy’ caption is another Schmidt line on originality and competition. “Playing catch-up with the competition will never help you get ahead by creating something new,” Schmidt says. Google would be the “hard” boozy lemonade to the competitions’ fresh lemonade. In the case of Google Plus, the booze could be the hangouts or perhaps the photo editing features or integration with other Google products.

Now picture this tidbit from Walter Isaacson’s biography of the late Apple CEO and co-founder Steve Jobs:

“I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” Jobs said. “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”

It’s hard to deny that Android started looking a lot more like iOS after the iPhone’s introduction, and iOS has clearly borrowed its fair share of features from Google’s mobile operating system, but there’s no denying that Schmidt’s message could be challenged. File this one with the rest under Talking Schmidt.

[youtube=http://www.youtube.com/watch?v=SAIEamakLoY]

For the eleventh year in a row, Google publishes its annual overview of the fastest-growing search terms of the past year, providing a pretty accurate overview of search trends on the Google.com search engine. Called Zeitgeist, it “sorts billions of Google searches to capture the year’s ten fastest-rising global queries and the rest of the spirit of 2011”, says the official Zeitgeist site. We find the initiative pretty interesting. Not only does it offer a valuable insight into what searches revealed about the interests of users, it also reveals the issues that have troubled the world throughout the year.

A couple interesting highlights, per Google’s blog post:

• Rebecca Black was the #1 fastest rising query globally and Google’s own Google+ social thing is ranked second
• Adele made the fastest rising lists in over 15 countries
• Apple’s late co-founder Steve Jobs made the list (mark 1:50 in the above clip), as did reality star Ryan Dunn and defendant Casey Anthony
• iPad 3 and iPhone 5 were among the often-searched terms (no surprises here)
• Devotees turned to Google following the April 4 passing of Sai Baba, an Indian guru, spiritual figure, mystic, philanthropist, and educator
• cupcakes made top food lists in over a dozen countries
• Hurricane Irene in the U.S. and earthquakes in Christchurch and Japan also topped the charts as thousands of people affected by those natural disasters turned to Google.com to seek information about their loved ones

These are just a few of the many noteworthy findings of Zeitgeist 2011. Make sure to check out the official site, they’ve really upped the ante in the visualization department. We especially like detailed infographics and the tools allowing visitors to mine whatever data interests them most, and even compare terms across categories.

Twitter and Yahoo did a similar thing so you may wanna have a look at Twitter’s Year in Review and Yahoo’s Top Searches of 2011.

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