While HTC technically ended 2013 in profit, the company says that declining margins are likely to see it end the first quarter of this year with a loss. HTC reported a wafer-thin profit of $10M from revenues of $1.4B, the latter figure 28 percent down year-on year. Its global market share of shipments was just two percent.
Reuters reports that the company plans to make a wider range of more affordable phones – the same strategy used by Samsung. Samsung made most of its money last year from a combination of its chip-manufacturing business and low- to mid-range handsets, and has itself come under pressure from low-cost competitor handsets …
“The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market,” said co-founder and Chairwoman Cher Wang, speaking to Reuters in New York last week alongside Chialin Chang, HTC’s Chief Financial Officer.