HTC has ‘no plan’ for a mini variant of its One M9 flagship

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According to a recent report from the Taiwanese media, HTC is said to be leaving behind the “mini” variant of its HTC One lineup this time around, due to a market shift toward larger-screened devices. A”mini” version of the HTC One M9 was naturally expected due to the existence of the HTC One mini and its successor, the HTC One mini 2 (which were miniature variants of the HTC One M7 and One M8, respectively)…

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HTC’s new colorful J Butterfly for Japan is probably preferable to the One M9

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HTC has today brought to the world (or just Japan, actually) the announcement of its HTC J Butterfly flagship, likely to come to other parts of the world under the Butterfly 3 moniker. The phone is a colorful new handset with a waterproof plastic build, packs some very powerful internals, and even brings with it some features that HTC left behind for its One M9 flagship…

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HTC ‘H7’ low-end tablet teased for release by next month

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Google’s HTC-made Nexus 9 tablet

HTC appears to have a new tablet on the horizon as often reliable leaker @upleaks claims a new tablet called “HTC H7” is currently planned for a Q2 release. That means that, if accurate, we should see the tablet introduced by the end of next month in order to meet the currently planned second quarter timeframe for release. Read more

HTC posts record low April results amid poor One M9 demand

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HTC has just released its lowest revenue figures for the month of April in 6 years, attributable to lackluster sales of the new flagship HTC One M9, according to an analyst from Yuanta Securities Investment Consulting Co.

The company’s consolidated revenue was NT$13.5 billion (US$440 million) in April, down 38 percent year-over-year from NT$22.07 a year earlier. This figure is also down 33 percent from promising revenue of NT$20.02 billion posted only the month prior, in March. This is HTC’s lowest monthly revenue for April since 2009’s result of NT$11.4 billion.

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HTC One M9 ew?

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HTC is now following up its flagship One M9 launch with a year’s worth of variants to satisfy local tastes. In China, that is manifesting it what is fairly being called the “M9ew” and will include larger M9+ proportions and a cheaper plastic shell according to local reports.

The figure above this unpublished products topped the models’ M9ew “, the body should look plastic material, bottom of the screen is also equipped with the same M9 + fingerprint reader. Specifications, it uses a 5.2-inch “1,440 x 1,560 (2,560 and wrong should be it …)” IPS screen, while the eight-core 2.2GHz processor, 3GB RAM and 32GB built-in storage capacity (up to 128GB Support microSD card expansion). Camera parts, only a 20MP main camera on the back, the front of the front lens still spend UltraPixel HTC’s own technology.

The specs and SD card expansion seem solid aside from the Mediatec processor but frankly, I’d take a One M8 Google Play Edition in a heartbeat over this. How about you? Read more

HTC’s One Mini, One Mini 2 smartphones won’t be getting Lollipop

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Dozens upon dozens of Android phones from the various OEMs have been updated to Lollipop over the last several months, but it looks like at least a couple of devices (one of which is barely a year old) won’t be getting any Material Design goodness. HTC has confirmed that both the HTC One Mini 2 and its predecessor the One Mini, won’t—at least officially—be getting the update to the latest version of Google’s mobile OS.

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HTC partners with model Jourdan Dunn to release limited edition engraved One M9 variants

HTC-INK-Jourdan-Dunn-design_high-res-e1430323330622HTC, who this morning said that brand image is more important than volume, has announced a new partnership with supermodel Jourdan Dunn. As part of the partnership, HTC and Dunn will team up to offer limited edition variants of the HTC One M9 with custom-designed, body art-inspired engravings. An example of one of the engravings can be seen above.

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Brand image more important than volume, says HTC CFO, forecasting 29% decline

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HTC has warned of a projected decline in sales of up to 29% in the current quarter after deciding to focus on mid-tier and high-end smartphones rather than going for volume sales at the lower end. Defending the strategy in an interview in the WSJ, the company’s CFO Chang Chia-lin said that brand image is, in the longer term, more important than sales volumes.

We think that’s the right strategy because we started as a high-end player, and there is still room to go in terms of being a sizable market-share player. The flagship product would create a halo effect, drawing mid-tier and entry-level models along with it. Hopefully, the pie will grow and the mix will be healthy. It’s natural that revenue contribution is associated with brand perception, and that’s something we care about.

Chang argued that while low-cost brands may pick up the volume sales from the bottom end of the market, they risk not being seen as a cool tech brand by more upmarket customers …  Read more

HTC introduces the One M9+ w/ fingerprint scanner, only available in China

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We got our first look at HTC’s One M9+ handset weeks ago, but now the Taiwanese company has come out to confirm the phone is indeed the real deal. Don’t get too excited yet, though—as we expected, the smartphone will only be available in China. Most people probably won’t be too disappointed to hear this once they read more details about the phone, though, as it’s actually a pretty underwhelming entry… Read more

HTC posts Q1 2015 earnings guidance, expects revenue & profit to be up year-over-year

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Samsung released its earnings guidance for Q1 2015 earlier this evening, and now HTC has done the same. Reuters reports that HTC expects a net profit of $11.6 million for the first quarter of 2015 off of revenue of $1.3 billion. While these numbers are down slightly when compared to Q4 of 2014, they are up significantly from the year ago quarter.

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HTC launches the One M8s, an M8 with toned-down specs and a cheaper price tag

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HTC has today launched the M8s, a cheaper version of last year’s M8 flagship with specs that are just a bit less like a flagship. Taking a look at the above image, you might notice that the device isn’t like the cheaper “C” version of the iPhone 5—rather, the design of HTC’s new handset is almost exactly the same in terms of outer appearance. On the inside, though, there are definitely some compromises that will clearly set this handset apart from HTC’s current One M9 flagship.

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