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Kamcord, the mobile gameplay recording platform that offers developers an easy way to implement cross-platform gameplay recording and sharing features, is today announcing its next big push in mobile gaming: competitions.

The company realized that its SDK provides a lot of unique opportunities for app developers interested in hosting competitions or tournament-style contests, so it’s now working with some to host competitive gaming events in their apps. First up: SEGA. 

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For its first big collaboration on an in-app gaming competition (it held a smaller test recently with developer Pixowl) Kamcord has teamed up with SEGA, which just started using the gameplay recording platform in a version of its popular Crazy Taxi City Rush title yesterday. SEGA is going to require users record gameplay videos using Kamcord and award both in-app items and real world prizes to winners throughout the month.

Kamcord’s Eric Edelman explained a little bit about how Kamcord works as a great platform for devs hosting competitions: We provide tools that allow developers to sort videos by engagement as well as score so devs have the ability to reward players for sharing the most popular video… additionally, if the developer includes the players’ score as part of the metadata they pass to us, we can sort videos by that criteria and let devs know what the highest scoring videos were

While SEGA has turned this particular contest into an celebrity tie-in with Hulk Hogan, it’s interesting to think about the future of competitive gaming on iOS and cross-platform with other mobile games. The idea is, not only will Kamcord offer app users the ability to record and share video, it’s also quite a powerful platform for hosting these types of contests.

The company wouldn’t say if it has plans to expand its SDK to offer more competition-based features, but it’s clear that competitive gaming is a big area of interest for Kamcord. It will also soon have some competition in this space I imagine, as Twitch and others offer similar recording methods that could facilitate contests and competitive gaming events. Kamcord tells me that it’s had a lot of interest from other developers for hosting other similar competitions, so it’s likely we’ll see some others take advantage in the near future. 

Earlier this year Kamcord launched a new resigned app with much improved social features and also announced it was uploading around 1hr of mobile gameplay video every minute. At the time, it was in 340+ mobile games across iOS and Android.

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