Continuing its trend from recent quarters, HTC has announced yet another loss-making financial period. The Taiwan-based tech company lost a total of NT$4.94 billion (approx $151M USD) after taxes and operating costs in the three month period ending in September. Overall revenue dropped nearly NT$12 billion ($367M USD) quarter-on-quarter to NT$21.4 billion ($655M), with a loss of NT$4.49 billion ($137M) before tax and costs…
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Today’s report didn’t include any specifics on the number of device shipped in the quarter, but the improvement in loss should come as a tiny comfort to HTC. Last quarter, the company lost NT$8 billion ($245M USD) on revenue of NT$33 billion ($1B USD). The 35% drop in revenue strongly indicates a large drop in sales, but the similar drop in loss suggests its loss-to-revenue ratio is virtually unchanged. The company’s products are less popular, and they’re still losing money. All in all, despite the drop in loss, it’s still a pretty bleak situation for HTC. It recently announced plans to cut thousands of jobs by the end of the year. But the company — under the direction of Cher Wang — isn’t giving up without a fight.
HTC has been betting on a ‘hero’ device to rescue the company’s dramatic slip. Earlier in the year it announced that a phone will be released this month, and it’s widely expected to be the HTC A9 (Aero), a phone with great specs and build but at a more competitive price than the One M9. Only recently, the company sent out invites to a virtual event on October 20th where it’s expected to release this long-awaited smartphone.
This ‘Aero’ is expected to be available globally in a choice of six metallic colors and feature a next generation mid-range Snapdragon 617 octa-core processor, a 1080p AMOLED 5-inch display, 2GB RAM and 16GB of internal storage with the option to expand via MicroSD. What’s more, it has been suggested that it’ll come with Android 6.0 Marshmallow out of the box and feature a built-in fingerprint sensor and a 13MP OIS-equipped camera on the back.
Whether or not this phone can stop HTC’s slip over the holiday period is yet to be seen. It’s highly unlikely a single device can turn things around for the company struggling to compete at both the high and low ends of the market. But, if it can buy the company more time to get its act together, it might just be the tonic the once-giant of the smartphone market needs.