Using Taipei’s 2016 Computex as their launch pad, the Taiwanese company revealed a trifecta of handsets that not only take a huge jump forward from the Zenfone 2, but also manage to offer some significant differences between models.
The “standard” Zenfone 3 is a well balanced mid-range device; its design is a classic — and yet nonetheless commendable — sandwich of metal and glass, where the latter encases the phone’s internals with a 2.5D Gorilla Glass, and the former wraps it with a band placed all around.
As far as specs go, we have a 5.5″, 1080p, IPS LCD display, which Asus managed to cram into a relatively compact size (the screen-to-body ratio is a notable 77.3%), a 16MP camera with the company’s own TriTech autofocus (8MP for the front shooter) and a good 3000mAh battery.
The 4GB of RAM are coupled with the new Snapdragon 625 SoC, the first octa-core of Qualcomm‘s 600 series “with 14nm FinFET process technology, an integrated X9 LTE modem, and 802.11ac MU-MIMO Wi-Fi connectivity”.
In addition to that, the device also sports a fingerprint scanner on the back, which is the same used in its more premium brother, the Zenfone 3 Deluxe.
This is the company’s flagship device, which has a 5.7″ 1080p panel, a more common Snapdragon 820 processor matched with a whopping 6GB of RAM and a Sony-made 23MP camera with its IMX318 image sensor and f/2.0 aperture.
However, as per the company, the true highlight of the Deluxe is its true all-metal design, which completely eliminates the unsightly plastic antenna lines while keeping a spectacularly thin body at only 4.2mm.
Last but not least is the behemoth Zenfone 3 Ultra, which moves things upscale to a monstrous, tablet-like 6.8″ panel — still Full HD — and a mixed bag of specs such as a Snapdragon 652 processor, 4GB of RAM, and a 4600mAh battery. The fingerprint reader has also been moved to the front here, likely to accomodate the huge dimensions.
According to Asus, the Ultra is in fact a device aimed at entertainment more than anything else, pushing things such as two five-magnet speakers, Hi-Res Audio support, and virtual 7.1 channel surround sound with DTS Headphone: X — a first, the company says.
All devices use USB-C and support Quick Charge 3.0 — further proving that such a thing is indeed possible — and will retail in the US for $249, $499 and $479 respectively (3, Deluxe and Ultra), with release windows yet to be disclosed.