Android Wear provides an easy avenue for brands to slap their name on a Snapdragon 2100 chipset and a battery… and call it a smartwatch. And that’s what’s happening once again with American fashion brand GUESS. The company’s latest smart device entries are among its “Connect” line of watches, and they run Google’s Android Wear smartwatch operating system…

As for their specs, we’re not sure on details yet, but the watches are about the same as the other barebones Android Wear watches on the market. They’re going to pack the Qualcomm Snapdragon 2100 SoC, and there will be two main models: a masculine model, and a feminine model. The former will be 44mm case, while the latter will sport a “comfortably chic” 41mm case.

“Clear crystals surround the case in a variety of silver, gold, and rose gold variations, making this a stand out look for today’s fashionista,” the GUESS press release (attached below) says. The larger watch is apparently for the “guy who wants to be active while looking attractive, fitness apps can be personalized to achieve daily goals.”

GUESS says that the watches will launch sometime late this year (just in time to end up in a Christmas stocking, assumably), and pricing details have yet to be announced. But it’s pretty easy to assume that if they’re launching this year they’ll sport Android Wear 2.0 and all the software features that come along with that. If these devices pique your interest, check out the PR below:

ZUG, Switzerland, March 20, 2017 (GLOBE NEWSWIRE) — GUESS Watches proudly announces the addition of watches powered by Android Wear, Google’s smartwatch platform, to their GUESS Connect wearable tech timepiece category, available Fall/Winter 2017.

The global fashion powerhouse recognizes the importance of providing smart, hi-tech value on the wrists of their young, sexy, and adventurous consumers. GUESS was one of the first fashion brands to embrace the trend of wearable technology with the launch of GUESS Connect in 2015. Now, with the announcement of GUESS Connect, GUESS Watches are extending their lead in the growing display smartwatch segment.

The new relationship with Google™ and Qualcomm Technologies, Inc. perfectly pairs a leader in fashion with pioneers in technology. GUESS Connect will run Android Wear 2.0, the most significant update Google™ has made since the platform launched over two years ago. The new timepieces are powered by the Qualcomm® Snapdragon™ Wear 2100 processor, especially designed to support new and enhanced wearable experiences for consumers. This highly integrated processor aims to support sleek designs and always-on connectivity, while delivering smart sensing use cases. GUESS Connect works with both iOS and Android smartphones.

GUESS Watches takes this lifestyle connectivity and combines it with style in its collection for Ladies and Men. The customization features and personal creation of the watch speaks to the diverse audience of the GUESS brand. From dressing to impress or casually comfortable, showing off to sport styling, GUESS offers true functionality for every occasion. Paying special attention to size, the Ladies version is a comfortably chic 41mm case. Clear crystals surround the case in a variety of silver, gold, and rose gold variations, making this a stand out look for today’s fashionista. A sleek 44mm case hosts a variety of dress and sport styles for the man who wants versatility in his watch accessory.

Over a hundred combinations of display face, color, and sub dials are available. A signature GUESS watch style becomes the canvas for consumers to control their own creation. With a simple swipe, our GUESS girl has a casual look for the day and glitzed out style for night. For the GUESS guy who wants to be active while looking attractive, fitness apps can be personalized to achieve daily goals. Customization continues with a collection of trendy interchangeable straps to compliment dial choices.

Messaging has never been so easy with the new input methods of a keyboard, Smart Reply, and handwriting recognition. Swipe, speak, text, track- all with touch technology.

“This relationship is truly fashion at your fingertips with touch technology in a trendy, versatile way giving consumers fun ways to create their own watch wardrobe all while staying connected – a true blend of fashion and lifestyle functionality,” says Elizabeth Thompson, Senior Vice President Global Product and Marketing for GUESS Watches.

ABOUT GUESS WATCHES GUESS Watches launched its collection in 1983 with a line of men’s and women’s fashion watches. Consistent with the GUESS image, the ever evolving watches appeal to young, fashion-driven consumers around the world. GUESS Watches are produced and distributed by Sequel AG, A Timex Group company, headquartered in Zug, Switzerland.

Android, Android Wear, Google, Google Play, Google Play logo and other marks are trademarks of Google Inc.

Android Wear requires a phone running Android 4.3+ or iOS 9+. Supported features may vary between platforms. Visit on your Android phone or IPhones® to see if your device is compatible

Qualcomm Technologies, Inc. is a subsidiary of Qualcomm Incorporated. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Snapdragon Wear is a trademark of Qualcomm Incorporated. Other products and brand names may be trademarks or registered trademarks of their respective owners.

Qualcomm Snapdragon Wear is a product of Qualcomm Technologies, Inc.

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.