YouTube has begun the process of adding labels to videos that are funded in part or in full by the public or government organizations in select regions. YouTube states that this new feature is live in 10 regions, which includes Hong Kong, and has been added to provide viewers a little more context about video publishers.

While we knew last year that this feature would be rolling out, it looks as though it has expanded rapidly, with tensions rising high due to Hong Kong protests. No doubt a good move, YouTube is still being criticized for not being 100% clear when distinguishing between publishers that are given government funding but remain completely editorially independent, or government-run media like China Global Television Network (via @wongmjaneTechCrunch).

This new feature has already rolled out in the United States, United Kingdom, Ireland, India, Germany, France, Italy, Spain, Poland, and now includes Hong Kong. If you didn’t already know, each video from news and media outlets such as the BBC, Voice of America, Xinhua, and National Public Radio show a label underneath the YouTube video with a link to a Wikipedia article that explains who they are and what they do.

TechCrunch notes that this new video label policy states that “this information panel providing publisher context is meant to give you additional information to help you better understand the sources of news content that you watch on YouTube.

“Inclusion of the information panel providing publisher context is based on information about the news publisher made available by Wikipedia and other independent third-party sources. It is not a comment by YouTube on the publisher’s or video’s editorial direction, or on a government’s editorial influence.”

It’s also worth noting that these new panels and labels are still not be displayed within YouTube search results or affect the ability to monetize the video and audio content.

More on YouTube:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Damien Wilde

Damien is a UK-based video producer for 9to5Google. Find him on Twitter: @iamdamienwilde. Email:

Damien Wilde's favorite gear